Jul22546 EU Business News- Spanish Business Awards 2025 CR Agency was founded in 2019 by Sergi Cerrato and Inés Alexandre, two international law and trade specialists who recognised the need to connect brands with content creators, influencers, and streamers. The agency represents more than 60 gaming content creators, including La Chama, Carol Villanes, Johaanzu, and Bobicraft, and is currently the retainer agency for some of the leading video game developers in Latin America. A leading figure in the regional market, MCR Agency delivers a comprehensive suite of services expertly designed to connect brands with content creators to drive digital influence. Its superb services include influencer marketing, content creation, and campaign management, ensuring impactful and engaging digital marketing campaigns. The agency focuses on representing and managing content creators to produce high quality digital content and generate meaningful results for brands. “Our daily work consists of identifying opportunities for our creators, as well as joint growth with the brands that trust them,” says Sergi. “Currently, MCR Agency represents the greatest Spanish speaking gaming talents, as well as the largest developers, especially in mobile gaming. We have more than 30 employees throughout two offices across Spain and Latin America working together to support the work and growth of the agency.” Sergi tells us that Spain stands out for its technological infrastructure, creative talent, and connection to international markets, three qualities that are essential to the success of a content creation agency. In the gaming and content creator sector, the country is thriving with a growing community and a favourable environment for innovation. This is an ideal space for a budding creator to start and expand, meaning that MCR Agency is in the prime position to flourish. The content creation industry is saturated with professionals and service providers, but MCR Agency stands out as a 360 agency that combines every process and need that a brand may have when starting a new campaign with content creators. Its services are allencompassing, from a providing a dedicated briefing and reporting team to a dedicated administration and payment team. Having the exclusivity of content creators gives the agency incredibly competitive prices and a much higher capacity to react than any other competitor by not dealing with intermediaries. This enables MCR Agency to assume very high KPIs with a much lower CPM than its competitors, and much faster response times. Best Gaming Influencer Marketing Agency 2025 – Spain & Latin America Content creation is an exciting career path, promising endless opportunities for prosperity. Many in this profession are individuals possessing unbridled creativity and passion for their craft but are not as well versed in social media and marketing management. Enter MCR Agency, a leading agency for online content creators, streamers, and influencers. We hear more from Sergi Cerrato, Co-Founder and CEO, as the Barcelona-based agency features in the Spanish Business Awards 2025. M Contact: Sergi Cerrato Company: MCR Agency Web Address: www.mcr-agency.com AIS-Jan25047
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