Scandinavian Business Awards 2023

future. In the coming year, there will be a vast demand for upskilling and adaptation at all organisational levels, ranging from executives and middle managers to expert professionals. Those who fail to transfer and adapt will struggle to survive in the fiercely competitive market. Passage2Pro is based in Malmö, southern Sweden, which offers several advantages to its staff. Malmö is part of the Copenhagen Metropolitan, which includes Skåne and Copenhagen itself. In essence, this region provides the best of both worlds as it’s both close to the continent but maintains the charm and atmosphere of a small town. In Malmö, everything is easily accessible by bike, but the sea is on the doorstep, and the heart of Copenhagen is less than an hour’s travel away. Dr. Tina Persson feels as though she is, in effect, running two teams on a daily basis. The first is to support the Passage2Pro initiative, while the second is to help her coordinate a volunteer project called PhD Career Stories; a podcast project designed to inspire and motivate professionals from academic backgrounds in their career development. The Passage2Pro team consists of globally independent individuals, with Tina’s closest collaborator being, Nicola Brewvyn, from India, as her Social Media Manager and Executive Assistant. Nicola handles marketing strategies and oversees project management. On the other hand, the PhD Career Stories team is driven by a true volunteer team effort. Its primary objective is to equip individuals with future skills that enable and empower them to thrive in the upcoming job market. By engaging with PhD Career Stories, clients can enhance their skill sets, and learn essential elements such as effective teamwork, communication, utilization of new technological tools, and crucial human skills like adaptability, empathy, and enjoying the process. Passage2Pro aims to be at the vanguard of the technological revolution being driven by the emergence of AI and digitalisation. But it also feels it is majorly important to recognise that technology alone cannot drive entrepreneurship, innovation, and creativity. It is, ultimately, people who drive these vital aspects. In light of this, Passage2Pro will expand its innovative approach by introducing a new and exciting coaching concept called Team Coaching. Additionally, it intends to develop fresh ideas centred around digital transformation. These will emphasize the significance and importance of introducing coaching and training around Adaptability and Emotional Intelligence to meet the future digitalisation process. Passage2Pro wants to motivate people, create hope, and build a future populated by happy minds. In today's fast-changing landscape, Passage2Pro believes that adapting and embracing new opportunities is essential. It is committed to being at the forefront of this evolution, offering individuals and organizations the support and guidance they need to thrive. Its goal is to transform and instil in its clients’ minds positive affirmations for the future. With Passage2Pro and award-winning Global Executive Coach of the Year 2023 (Sweden): Tina Persson by your side, you'll be equipped to conquer any uncertainty that comes your way.

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