EU BUSINESS NEWS / Scandinavian Business Awards 2022 39 , projects set to be launched in the Spring and Winter of 2023. Though we cannot reveal any further, it is something to keep an eye out for. No plastic, “Green salon” approved, and stuffed with organic ingredients, 1% of the profits is donated to an environmental organisation: Plastic Change. What’s not to love? Birk is a modern-day business with gentle care for its customers, the industry, and the world we live in. It is a business worthy of massive praise and admiration. May22582 Best Eco-Friendly Hair Care Brand 2022 – Denmark Balancing what is good for the environment withwhat is suitable for the customer is tricky, especially in luxury products. Few encapsulate the level of quality, care, and personal pride that Birk Denmark ApS does – offering handmade quality products for most hair types that are good for both customers and the environment. A look at the how and why is in order. Birk Denmark ApS is a company founded from a sincere desire from a former science teacher to make a difference. When Founder, Jannie Enberg, started Birk, it was to provide products brimming with natural, safe ingredients without using plastics and other non-biodegradable materials. It offers a full range of hair and cleanliness products, items like the Kul and Anemone shampoos, praised for being soft, luscious, and easy to use, the Hyben conditioner with its similar compliments and its discreet but pleasant scent. Birk has around 55 wholesale dealers alongside direct B2C selling through its website. Its typical clientele are people who are environmentally and ingredient-conscious but not wanting to sacrifice luxury. The crown jewel of the Birk collection is its Shampoobars. Looking to manoeuvre around the issue of ordinary shampoos being nearly 85% water, Birk slashed the amount of water necessary by making its formula a solid item – the water needed for suds and a lather added when it is taken in and used in the shower. Not only does this save on water during production and provide the end user with a far higher quality shampoo and experience, but a Birk shampoo bar also lasts up to 3 times longer than a regular bottle of shampoo. All Shampoobars are handmade, "Green salon" approved and guaranteed to be free of harmful chemicals. Safe for contact with hair and skin and cause no harm to nature by saving us from the use of excess plastic and water. And, thanks to the longevity of the Shampoobars, customers can feel comfortable knowing they are helping to keep CO2 down due to less transport. The pandemic was a troubling time for many businesses, coming with many unique challenges for many. Birk was no exception, particularly as many prospective customers didn’t know what Shampoobars were nor how to use them. Yet that didn’t stop many of its Denmark customers from investing in an environmentally friendly product. 2022 is the year of the launch of the allnew, long-requested Silver Line (shampoo and conditioner), and it has two more huge
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