EU Business News- Q4 2024 The journey of Macserien Produktion AB, one of Sweden’s leading sustainable cleaning product manufacturers, began more than three decades ago, in 1989. Even now, 35 years later, the company’s dual commitment to sustainability and innovation remains front and centre of its operation. Inspired by its nation’s beautiful landscapes and seeking a resolution to the long, tedious distribution routes that existed in the sector at the time, its team developed a series of cleaning solutions that not only worked, but also had a negligible impact on the environment. Specialising in the areas of vehicle cleaning, purification technology, restaurant and industry cleaning, as well as a selection of consumer products, the solutions provided by Macserien allow a diverse range of sectors to access effective cleaning products that more than meet both their needs and those of our planet. The commitment to the environment that runs throughout the company begins during the manufacturing process, where the team here mix a Bio-based product concept without adding any water in the production process eliminating the need for massive water-filled trucks. Macserien combines its Water-Free concept with its patented water recycling systems that the company has spent years perfecting, based on a concept that the EU and three reports from the Swedish Environmental Research Institute helped to develop. The recycling systems comes in three levels (Bronze, Silver and Gold), tailored to customer needs it delivers our “magic water” that both lowers facility maintenance as well as chemical consumption. Using these systems not only lowers the brand’s carbon footprint, but it also ensures that all of the quantities are right, so that wherever and whenever its cleaning products are being used, they are guaranteed to work at the highest performance level possible. This is something corroborated by the numerous companies of all shapes and sizes that this exciting product range appeals to, with this business’ main clients being car and vehicle washes. Macserien’s most advance water treatment system uses distillation to purify the water leaving zero outlet to drain from washing vehicles. To date, there have been more than a dozen installations in vehicle wash, which have been requested by companies that share this manufacturer’s viewpoint that washing vehicles with water that is safe to drink is unthinkable in a world where many people do not have access to clean water. This is far from the only setting where these systems have been made use of however, as, to date, more than 60 installations have also been carried out across industry settings in Scandinavia. Beyond just these advanced water treatment systems, sustainability is a common theme when it comes to the company’s operation as a whole, and its production processes also make use of solar energy, so that the entire production chain can be environmentally friendly. On the back of this, it should come as no shock that the company’s values are all centred around safeguarding the planet for future generations and innovating in the fields of both water treatment and green chemistry. Aside from these commitments, Macserien is further distinguished by its speed and flexibility in this environment, with the company able to make use of its own laboratory to develop specific, tailor-made solutions for the needs of customers. Beyond this, the growing range of Bio-based cleaning products that it makes are free of VOC, making them odourless and the working environment that they are utilised in better for the user(s). Clearly then, Macserien is a company operating a cut above the rest when it comes to eco-friendly cleaning agents. This is of little surprise, as Scandinavia has been at the forefront of the environmental debate for decades. For example, in the business’ native Sweden, the authorities have noted that the production of vehicle wash can create hazardous waste, and this is why it has tough restrictions on the number of heavy metals and oils that can be used. This ultimately acted as a catalyst for the progress Macserien has made over the years. Looking back on this 35-year journey, Macserien’s David Eriksson tells us: “We take pride in our legacy of innovation, particularly in our patented product innovations that have set new benchmarks in the industry.” He adds, “our commitment to sustainability is not just about meeting current standards but pushing them higher.” Macserien is on the precipice of a new adventure that will allow it to further achieve these aims, as its company group is set to, after more than two years of strategic partnership, be acquired by a larger German family company, BÜFA. A company that shares its values has set the wheels in motion for a green future across Europe and has resulted in expansion being on the horizon for Macserien Produktion, which will be able to offer its customers greater support and easier access to cutting-edge cleaning agent and water treatment solutions. Contact: David Eriksson Company: Macserien Produktion Web Address: https://www.macserien.se/ Best Eco-Friendly Cleaning Products Manufacturer 2024 - Sweden
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