Q3 2021

EU BUSINESS NEWS / Q3 2021 15 , Mar21338 Most Innovative Market Research Agency 2021 Allowing its clients to remain two steps ahead of the curve in an ever-changing world, Coyne Research is a boutique style research agency helping companies to adapt, ensuring they can keep their heads above the water in an uncertainmarket. Additionally, its market research has made the difference for many companies in being able to retain and increase the support of their customers, granting them the knowledge of how the customer’s demands have changed and how best to respond. Coyne Research is a company that was established in 2012 by Bernie Coyne – a leading mind in marketing with over 20 years of experience in the research industry – that has since become a multi-award-winning powerhouse. Fundamentally, it is a market research agency that has developed a particularly strong set of principles behind its founding pillars, such as high quality, actionable research, and constant evolution in both technique and technology to allow it to remain the most competitive for its clients. First and foremost, Coyne Research’s team is exemplary because of the young, dynamic, innovative people at its back, each of whom continuously push the company towards even greater heights of success and promise to take its clientele with it every step of the way. The industry experience that each staff member boasts has gone a long way towards setting Coyne Research ahead of its competition, and the diversity found within allows it to operate with a breadth and depth of perspective. Coyne Research’s team, hailing from all over Ireland and indeed the world, offers a wide range of services and solutions for market research; from the qualitative to the quantitative, it provides a variety of data-based work at international and omnibus level. Moreover, this is what allows Coyne Research to be capable of such a wide range of projects. Its project design can be tailored to meet the needs of any client – no matter how strict – helping them to attain data regarding communication testing, usability issues, brand identity, product tests, usage and attitude, creative testing, and customer satisfaction gauging. This became especially pivotal during the past year, as Coyne Research found it could step up for its clients to allow them to analyse the success of their pivots, allowing them to see how their market segment reacts to their pandemic adaptations and respond accordingly. Therefore, its work has allowed many of its clients to retain the interests and good will of their market. In a similar manner, Coyne Research adapted its own processes to be Covid-19 safe, taking its focus groups, in-depth interviews, shopper journeys and workshops online through an innovative, bespoke, online software. This software has allowed it to conduct over 150 focus groups and offers advantages such as volume of feedback, multiple moderators, an increased number of participants, and client viewing permissions, all accomplished in a highly secure server. Additionally, Coyne Research also adds value by way of infographics and infographic videos, allowing a new method of delivering research insights. In essence, this has allowed its overall approach to research to remain largely unchanged, despite the challenges. The initial pivot and adaptation were a hurdle akin to those faced by companies across the board, but this company’s dedication and perseverance ensured it could pull through, as well as its consistent and prevalent commitment to client business success, and its emphasis on building up lasting relationships over time. Furthermore, Coyne Research’s attitude to clients is to become a trusted research partner to their business, applying itself across a wide variety of research topics and requirements in order to become a one-stop-shop for market research. Working hard for start-ups, enterprise level companies, and those in between, it has enjoyed partnerships with an array of prestigious clients that it looks forward to adding to in the future – and is excited to be a key player in helping more businesses emerge from the tumult of the pandemic through the provision of accurate research. In a changing paradigm, a better understanding of the changing needs, behaviours, opportunities, and challenges facing a business will be the deciding factor between sinking and swimming, and Coyne Research is determined to ensure that all of its clients succeed. Company: Coyne Research Contact: Bernie Coyne Website: coyneresearch.com