Q3 2020

14 EU BUSINESS NEWS / Q3 2020 , Clasado Biosciences strengthens commercial presence of Bimuno® with EU Sales &Marketing Director appointment. New Leadership is Off to a Flying Start Clasado Biosciences ('Clasado'), a global leader in the development of clinically proven prebiotic ingredient and product solutions for the human gut microbiome, has appointed Gareth Clark to EU Sales & Marketing Director, as the business continues to bolster the global presence of its prebiotic ingredient Bimuno®. Responsible for developing and driving the company’s sales strategy across Europe, the appointment serves as the next significant commercial team investment for Clasado. The business has continued to extend its reach with the recent launch of Bimuno to the North American market through distribution partner STAUBER. Clasado now turns its focus to the burgeoning European nutraceutical market, forecast to see a compound annual growth rate of 7.5% until 2025, according to intelligence agency Mordor. Per Rehné, CEO at Clasado, commented: “We are delighted to welcome Gareth to the Clasado team. The business has made real strides in recent months as our patented prebiotic Bimuno finds new applications in supplements and functional foods. “What’s crucial to us is that we don’t just offer an effective science-backed ingredient to the market, but in doing so actively contribute to global gut health awareness. With almost 20 years in the food and nutrition sector and expertise in turning raw data and insight into commercial value, Gareth is perfectly positioned to help us achieve this, and a great match for the team. “Gareth will be responsible for helping to shape, guide and execute our ambitious sales strategy across Europe. Bimuno is the most widely studied prebiotic of its kind, supported by over 90 scientific publications, including 20 clinical studies. It’s proving to be a versatile and powerful ingredient that’s resonating with today’s consumer. How we continue to move our efforts forward across Europe will be key.” Most recently working with LEHVOSS Nutrition as Senior Product & Brand Manager promoting science driven ingredients within the nutraceutical industry. Gareth’s extensive experience also includes roles within Azelis Life Sciences, a global distributor within the food & health industry, and Cornelius Group, within the European health and nutrition sector. Gareth’s skill set includes turning market research and insights into commercial actions, developing and maintaining fantastic relationships with strategic partners, customers, and supporting financial growth through more acute understanding of consumer needs. Gareth added: “I’m delighted to join the Clasado team in what is a very exciting time for the business. Consumers are actively seeking science-backed ways to support gut health on a microbiome level and beyond, which makes an ingredient like Bimuno an extremely attractive prospect! I’m looking forward to joining Clasado on this journey and helping to increase the reach of the business.”