Q2 2021

18 EU BUSINESS NEWS / Q2 2021 , Best Online Women's Media Platform 2021 A brand dedicated to the support of women across Ireland, Evoke is a branch of the DMGT Global Group that has been making waves both as a business partner and an online news platform for its readers. Today, it reflects on how far it’s come, and where its progress is looking to take it in the future. Having made a name for itself as Ireland’s leading showbiz and lifestyle magazine, Evoke is going from strength to strength as a news site and online platform. With its target demographic being mostly women, it currently boasts over 1.2 million unique users engaging with its material every month. The brand reaches a broad demographic within its market segment, from a variety of age ranges and backgrounds across its target region. This has allowed it to grow at a near exponential rate, and also to grow its presence on social media; these specific avenues of marketing are where it pulls in many of its readers, and currently it has 158k users on Facebook, 42k followers on Instagram, and 17k followers on Twitter. These platforms have allowed it to maintain its reach and expand it gradually over time. This has of course not happened by accident; it has funnelled significant resources into keeping track of marketing elements and factors, with a finger on the pulse of these trends so that it can respond to them accordingly. It has thusly developed its brand around keeping its readers informed about the things they care about, responding to the data and feedback it receives. The influence it has developed has put it on the radar of worldwide brands such as L’Oreal and Fitbit, securing it many prestigious contacts that have since become healthy and long-term working relationships. These have been highly effective in securing its place as a growing concern not just in the world of online journalism, but in the corporate world in the macro scale. Alongside Mar21586 strengthening itself as a brand, it also prioritises corporate social responsibility, working with charities such as Plan Ireland, partnering with them to support the education of children in developing countries. Evoke has a lot to offer its partners, from display ads to native articles, as well as videos and social campaigns. Through its work to make the reach of these solutions widespread and dependable, it has made itself an indispensable asset to businesses, alongside its core role as Ireland’s informative, entertaining, educational, empowerment and style focused news source for women. It also takes great pride in the team behind it. Led by passionate and professional journalists who approach their work with creativity and flair, its showbiz news, ground- breaking features, inspiring fashion stories are second to none. Furthermore, all its staff are all women who are outstanding in their fields, from notable influencers to columnists. In the past year, this team has spearheaded its reaction to the pandemic and supporting its readers through this difficult time. It pivoted to working from home, and its video team were hard at work producing content such as a remote beauty event streamed from the Morrison Hotel. DMG Media, Evoke’s parent company, has been consistently proud of its success. Its tone is true to the nation it serves, keeping its content relevant to Ireland, empowered by top of the line software, training, and assets, provided by DMG’s Headquarters. Having created a culture within the brand of women supporting women, it extends this out to its readers, inviting them to join the