13. an approach that is evidence-based and grounded in scientific validity. He provides the example, “if a client seeks to optimise their digital marketing conversion rate, I delve into a meticulous analysis of their current marketing elements. Understanding the intricacies of human perception, where colours take precedence, followed by forms and texts, I tailor suggestions to enhance my client's digital marketing efforts strategically.” Through this approach, one can begin to understand the importance of the psychology in Mr. Weisheit’s work. Moreover, his commitment to both user- and customercentricity have led him to undertake in-depth analyses of a target group’s characteristics, covering such areas as demographic, socio-economic status, and psychological traits, achieved using tools such as surveys and interviews to corroborate his findings. From this enviable vantage point, Mr. Weisheit’s craft is compelling and resonates incredibly well with his target audience, distinguishing him from those companies in the sphere that merely operate based on assumptions lacking in tangible evidence. Although the global shift towards a client-centric philosophy may seem on the surface to be grounded in making a profit, one positive side effect is that the products and services on offer by organisations become better suited to their customers, particularly in terms of technological advancements. In an environment increasingly dominated by a younger generation who use an abundance of technology in their personal lives, workplaces are similarly expected to reflect this seamless integration of tech with their services. Covid-19 and the increase in AI have accelerated these expectations, but do bring with them several challenges, such as the impact said developments may have on the environment. To remedy this, Mr. Weisheit proudly participates in the “One Percent for the Planet” scheme, with this internationally serving organisation encouraging members to contribute a minimum of 1% of their annual revenue towards causes that strive to demonstrably protect our planet for current and future generations alike. This is something that is incredibly important for Mr. Weisheit, who explains, “after making fixed contributions in previous years, this step represents my commitment to actively safeguarding our beloved and, above all, only planet, Earth.” By contributing towards this future-oriented cause, it is clear that he is a business owner with his sights set on the future, determined to embody the gold standard for service and ethics. 2024 sees the company celebrate its 5-year anniversary, and this year is set to represent new horizons for Mr. Weisheit, who is in the process of shifting gears slightly and venturing into video production, beginning a YouTube channel alongside the business. Through creating content that is informative and easily accessible, he can bring these human-centred design principles and neuromarketing strategies to a wider audience, who can then begin to understand and utilise such concepts that are necessary for thriving in an unknown future business landscape. In summary, Tim Weisheit’s expansion plan aligns with his commitments to providing businesses across a wide range of industries with extremely valuable, tailored insights, and he looks forward to beginning this new chapter in the company’s life, one that is sure to yield sustained growth and achieve a wider outreach.
RkJQdWJsaXNoZXIy MTUyMDQwMA==