19. Most Innovative Ecological Wall Paint Company - North-Rhine Westphalia it is as suitable for use by professionals as it is for the everyday DIY enthusiast. “Our core values and goals were from the beginning and still are – to develop a simple solution with a big impact for healthier life and clean environment. DPM Mashel is jointly shaping the sustainable paint industry of the future with a clear focus on the environment, the people, and the nature.” Regarding unique selling points that differentiate DPM Mashel from others, well, they’re pretty easy to identify as Farnovo is a unique product and Darya tells us that there simply are no direct competitors for this type of product on the market. “The existing conventional (dispersion/ emulsion) 90% and ecological (clay/chalk) 10% paints are leading the current market and ruling the expectations of the customers, offering them an environmentally-friendly option. Nevertheless, none of these products can be in a direct competition to Farnovo. Our dry paint consolidates the best properties of each market-known paint and excludes all their negative properties.” DPM Mashel’s clients are plentiful and easy to identify. They are concerned about the future of the planet, they do not want to choose between quality and environmentalfriendliness, and they take care of their health. And it is a customer base that is growing every single day. But how does this unique product actually work? Darya tells us a little more about the science behind the innovation. “A traditional wall paint is water-based,” she begins. “Manufacturers have to protect aqueous paints from bacteria and fungi over a long period of time, that is why the paint has to be preserved or a dangerously high pH value must be created. With Farnovo, we don't need the preservation at all, because the paint is dry. Bacteria and fungi need water to live, they don't like a dry mineral wall paint. Our customers simply mix the dry powder with water just before use and always have fresh homemade wall paint of the highest possible quality.” Clever, huh? By keeping the paint in a dry, powder form, the product is odourless and has a VOC value of 0,0 g/l, which means no toxic emissions for the lungs. Mineral wall paint is highly breathable and open for diffusion; it prevents mould and helps moisture regulation in rooms, creating a healthier indoor air space. But it’s not just about the finished product, even the way the paint is produced is as environmentallyfriendly as can be! Farnovo is more energy efficient to produce, saves up to 60% CO2 when transporting, is much easier to store, and has a minimum shelf life of two years. But the most important point is the 95% of plastic reduction and the 100% saving of production water and polluted waste water. “It's a well thought-out concept and not just a product!” exclaims Darya. “Farnovo makes it possible to act more efficiently in every direction: save money, keep high standards, improve a more sustainable lifestyle, and keep the environment as unburdened as possible.” The dedicated team at DPM Mashel consists of predominantly young people who are hungry for success and have a dream to change the world to a better place for living. They are, quite simply, the sustainable future of the planet and take on full responsibility of making the world a better place for the future generations to come. The highly educated nature of the staff is the firm’s key to success and having an innovative mindset is of utmost importance in order to work for DPM Mashel and, of course, for Darya. “We work with passion and a lot of knowledge,” she states. “Working for DPM is not just a job, it is the way of living and thinking. It is the philosophy to create a sustainable workspace without stress and high revenue expectations.” The company’s main philosophy is to help people and the benefits out of this approach speak for themselves. Then it comes to internal culture; being part of the DPM Mashel team is ultimately being part of an extended family of like-minded pioneers. Recently, for its commitment, dedication and diligence to the cause for which it stands, DPM Mashel was recognised in the European Enterprise Awards and bestowed with the prestigious title of Most Innovative Ecological Wall Paint Company - NorthRhine Westphalia. But what of the future? With the current economic climate in disarray, it is difficult to see beyond the next 12 months, let alone the next 12 years. Darya is convinced that education is the way forward to a more sustainable planet, and nothing, quite literally, is going to hold her back! “Our constant goal is to inform and to motivate the public,” she explains. “A sustainable cooperation needs time to grow, a sustainable product also needs time to develop. It's like nature, you have to take your time, then you really get the desired result. We are still at the beginning and can still do a lot better, because one can actually always improve himself. We determine the future today and we wait for nobody, we act now!” Contact: Darya Masheva Company: DPM Mashel GmbH Web Address: https://dpm-mashel.de
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