18. DPM Mashel GmbH is a young futureoriented sustainable paint company, which was founded in 2017 as a start-up from the RWTH University in Aachen, Germany. Since then, the firm has continued to develop and today it is known as a pioneer in the sustainable mineral dry wall paint industry. Based on its experience, academic background, and of course family support, DPM Mashel combines old mineral knowledge with new technical solutions, and recently created an innovative ecological dry paint. “Our company is a part of the green building transformation and fights for a better sustainable future for people, environment, and the construction industry,” says Darya Masheva, a founding member of the firm. “We have the vision, the knowledge, and the determination to create and establish the new sustainable paint generation.” It was in 2018 that DPM Mashel developed its unique product, Farnovo, the first ecological dry wall paint with high quality. Created without industrial pressure, the experienced team at DPM Mashel examined the interactions between the components and, as far as possible, optimised them in favour of sustainability. Today, Farnovo has the best coverage and wet abrasion, whilst at the same time is 100% free of any pollutions, solvents, plasticisers, biocides, and preservatives. “We have optimised the entire lifecycle of our product and that is precisely why we are among the top 1,000 of the most sustainable products worldwide,” Darya enthuses. “Everything we do is based on sustainability, innovation, and quality of life. Without innovation, we cannot Most Innovative Ecological Wall Paint Company - North-Rhine Westphalia Taking the world by storm, and saving the planet at the same time, DPM Mashel GmbH’s (DPM Mashel) revolutionary new product is painting a new future for the home decor industry. We speak to the managing director, Darya Masheva about sustainability, company values and how it’s never too late to start caring about the environment! Jan23300 create sustainable products for the general public.” Now, DPM Mashel is committed to giving every single home the opportunity to use sustainable environmentally-friendly paint, without the need to compromise, and to choose between quality of the product and health. Currently specialising in interior wall paints, the company is constantly expanding its portfolio to meet the needs of its customers. Focusing on architectural paints, it can help people to improve their indoor living conditions, and to breathe better, pollutionfree air in their homes. In addition to the classic Farnovo there is also Farnovo SW (Super White) and Farnovo Colour, as well as a few other by-products. Similarly to its dry mineral wall paint, the mineral and earth pigments of the Decoton series are odourless and emission free, suitable for allergy sufferers and children, moreover, they offer a diverse range of natural shades. “Our wall paint is ideal for children and baby rooms, living rooms or offices, and rooms where people stay for a long time, the same as for hospitals, schools, kindergartens, canteens, restaurants, or food factories,” continues Darya. “Modern people spend more than 90% of their life in a closed building environment and, in the last few decades, it has become more and more important to create a healthy atmosphere in these buildings.” With Farnovo and Decoton, there is one ecological product for three areas of application: primer, paint, and decorative fine plaster, and because of the simple preparation,
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