EU BUSINESS NEWS / Q1 2022 13 , Dec21133 Best Bespoke Bridal & Groom Suit Studio – Western Germany The Haus der Braut (House of Bride) &Gentleman is located in the heart of Mönchengladbach and is one of the most popular bridal fashion stores inNorth Rhine-Westphalia, Germany. The store has been family-owned for more than fifty years and is now runwith passion and expertise by Sabine Kuch. Haus der Braut & Gentleman (Haus der Braut) offers a selection of first-class wedding dresses from international designers from all over Europe. Whether for the church wedding, a free wedding ceremony or the word of consent in the registry office – here, every bride will find what she is looking for. Even maternity bridal fashion is in the assortment. Haus der Braut also offers an excellent alteration service and free storage of the bride’s outfit until the celebration, as well as a range of beautiful accessories to complete the look. But Haus der Braut has one huge difference and it is this which sets it aside from its competitors. “In our industry, the focus is usually on the bride,” explains Sabine, the owner of the business. “But we are one of the few specialty stores that offer advice for both the bride and groom. After the bride has chosen her dress, we can dress the man of her dreams so that the couple harmonizes perfectly.” Haus der Braut offers many fashionable men's suits, including matching silk vests which can be made individually. Of course, you will also find tuxedos and accessories, ranging from classic to vintage looks, plus as a selected retailer for Digel, Wilvorst and Tziacco, the suit requirements can be fulfilled to any specific orders. “For the groom we offer three thematic focuses: Classic, Vintage and Boho. Gentlemen are always surprised by the variety of styles that fit any type of wedding,” Sabine elaborates. “Many grooms come in and have no idea of their look, so honest and stylish advice is greatly appreciated – we are not satisfied until the groom feels really comfortable.” The experienced team at Haus der Braut help ensure that every bride and groom has a relaxed buying experience that they will remember with a smile forever. As one of the most experienced bridal fashion stores, great emphasis is placed on providing relaxed and expert advice to both brides and grooms. “Our team is our success,” Sabine enthuses. “Our turnover is very low, because we work very family oriented. We have known each other for many years and can rely on each other. We plan our working hours according to the needs of our employees who are taking care of children and family.” Haus der Braut also offers internships to students to give young people the opportunity to get to know the profession. Sabine tells us that it is very difficult to find qualified dressmakers as the profession is very demanding, especially when the demand for quality work is so high. “Most people can´t imagine how strenuous the profession is, it looks so shiny and glamorous, but it also includes a lot of care of goods such as ironing new clothes –we will often iron a dress for more than an hour so that it is perfect. In addition, a consultation also requires the highest concentration because you have to put yourself in the shoes of the bride and groom, there is a very close personal contact so you have to bring a lot of empathy and patience.” Not only has the Covid pandemic affected sales recently, as it saw the effective shutting down of the entire wedding industry, but Sabine has experienced issues from other areas too. “The big challenge in our market are large manufacturers who have online stores and offer an increasingly good buying experience,” she states. “As an owneroperated specialty store, you can't keep up with this massive marketing and sales machinery at all. Fast availability and low prices are good arguments in a time where everything is bought online. But then individuality and the performance of an inhouse tailor's studio are missing. Therefore, we score especially with customers with special wishes for individual design and special sizes. In an online store you can't tell anyone your wishes and concerns, that can only be done in a personal conversation.” Sabine is very forward-thinking and has been partnered with the renowned LGBTQ+ wedding directory website, Quee’re in Love, since the beginning, offers an open-minded approach to all couples wishing to get married – regardless of their gender or sexuality. “Quite simply, we are a classic festive fashion boutique, which adapts to our customers individually and likes to fulfil personal wishes, that makes us happy, that is our motivation. We are not insiders of the LGBTQ+ community, but through our involvement with "Quee´re in Love" we simply want to signal that ALL are welcome here." Recently, Sabine and her dedicated team at Haus der Braut were named in the EU Business News as the Best Bespoke Bridal & Groom Suit Studio – Western Germany. The title is indicative of the company’s commitment to each and every one of its clients to ensure they always get the very best out of their big day. Contact: Sabine Kuch Company: Haus der Braut & Gentleman Web Address: www.haus-der-braut-mg.de
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