Q1 2021

16 EU BUSINESS NEWS / Q1 2021 , Stylish Shirts Secure Success When looking for that perfect fashion accessory, it’s easy tomiss the obvious. The humble shirt can be made thoroughly unique, defining your style to the world at large. In order to understand the possibilities a little more, we take a dive into the work of GERMENS ARTFASHION, named Most Extravagant Unisex Clothing Retailer 2020 in the German Business Awards. It’s easy to underestimate the power of a shirt, and the shirts from GERMENS are very powerful indeed. This German fashion house works on an international scale, drawing on artists from around the world to design their signature pieces. The result is designs that are truly astonishing and stand out from the crowd. GERMENS shirts embody the best of color and extravagance. Each design is limited to a run of 99 pieces, and so finding the one that encapsulates you is provides a unique opportunity. The exclusivity of each pieces runs through the fabric of the company, with each shirt produced especially to order, and to precise sizing. Only the finest Egyptian cotton is used, carefully and lovingly woven into fine jacquard fabrics according to ancient textile tradition. Then, thanks to state-of-the-art technology, the designs can be digitally printed and refined to the highest standards. When the jacquard fabrics is complete, the most talented seamstresses cut and sew the shirts together with the highest precision. For the customer, GERMENS doesn’t simply stop at producing a top-quality shirt – the team want to make sure that it fits their customer’s perfectly. For those who live in Germany, there is a free try-on service. Looking for the size that a customer usually wears, the team develop a design that is not just a dressing size beneath or on top, but is one that fits the customer perfectly. Customers from other countries can also find the optimal solution if they get in contact with the team directly. The try on service is truly invaluable, making an enormous difference to everyone involved. Because GERMENS operates to such an incredibly high standard, they have become standouts in the industry. To many, the production process might seem complex, but the results truly speak for themselves. Owners of a GERMENS shirt are safe in the knowledge that they don’t just own another item of clothing, but a unique identity and statement that helps to define yourself to others. Company: GERMENS artfashion Contact: René Koenig Email: [email protected] Kai Ebel in an interview with Formula 1 World Champion Nico Rosberg, Abu Dhabi 2016. Photo: Russel Batchelor, © 2016 GERMENS ®