Q1 2020

14 EU BUSINESS NEWS / Q1 2020 , Innovation comes in all shapes and sizes, but often overlooked are those staples whichwe take for granted. TheUNIFRITbrand, as ownedbyKronslandGmbH, has long beenapioneer in the field of deep-frying, earning the German Business Award for Best Deep-Frying Oils Manufacturer in 2019. On the back of this win, we profiled the company to find out more. The importance of frying oils is not what one immediately thinks about when looking into the world of cookery, but the science behind it plays a major part in how people cook, what they cook and the waste that is created. For more than twenty years, the team at Kronsland have created truly inventive deep-frying oils that remain second to none, to this day. Renowned scientists in the field of fat research have specialised in the development of a long-life formula, in order to stabilise frying oils. Those oils have been designed using an exclusive blend of natural and plant extracts. While some seeds ensure a balanced and ideal composition of fatty acids, UNIFRIT oils are free from hardened oils, cholesterol and genetically modified seeds. An incredibly high tolerance for quality control ensures the exceptional nature of all UNIFRIT products. Through avoiding the use of any chemical ingredients or genetic engineering, the result in a healthier product of a high quality. Another advantage of the UNIFRIT product is that it is a deep-frying oil with a workable lifespan over twice the length of conventional frying oils. It is possible to use this product for fifty hours of frying without losing any quality at all. Completely odourless and tasteless, this oil is more heat- stable than conventional frying oils and able to achieve crisper The Benefits of Frying frying results at temperatures up to 175 degrees Celsius. Compared to alternatives such as grease blocks, UNIFRIT frying oils come ready to use and can be filled directly into the deep frying without melting. This means that the operating temperature can be reached much more quickly, and with considerably less consumption of energy. This not only helps the environment, but also allows for frying to be performed in a gentle and sustainable way. For customers, the benefits are clear. Food is not only fried in a healthier way, creating a healthier product, but the taste of what is fried is unaltered. Fat absorption is reduced by 30% meaning that chips taste like potatoes again. The chance to be safer while using UNIFRIT frying oils is evident in every aspect of design. Used oils can be restored to the canister using the Kronsland GmbH funnel, and thanks to its liquid consistency does not have to be reheated, which considerably lowers the chances of accidents. As an environmentally minded business, Kronsland will happily take the used oil back when delivering fresh supplies and feed it into an environmentally friendly recycler, where the used oil is sent to a thermal power plant to be used as heating fuel. The philosophy of Kronsland GmbH is to ‘profit from deep- frying’ and this ambition is not limited to simply perfecting the product that is made. It also applies to the management of frying, to the expert advice that the business can present its customers with and of course to the customer support processes that complete the range of services available. The depths to which Kronsland GmbH have considered the matter of deep-frying is incredible, reflecting its position as a top manufacturer in the industry. With an eye on creating a better product, both for consumers and for the environment, this business raises its already lofty ambitions each and every time. Contact Details Company: Kronsland GmbH Contact: Rene Frauenkron Website: www.kronsland.de Nov19528