EU Business News- Irish Enterprise Awards 2025 Most Innovative Bathroom & Shower Product 2025 Working in the busiest hospital in Ireland, medical consultant Dr Magid Suliman would see patients struggling with independent showering on a daily basis. Whether they were recovering from surgery or suffering from limited mobility, Dr Suliman recognised the need for a device that could make everyday showering a more straightforward process. Years of research and dedication led to Mistu Shower, a sustainable system that is easy to use and can even ease the symptoms of such dry-skin conditions as eczema. An innovative solution designed to streamline and enhance the showering experience – especially in cases of disability or challenged mobility – Mistu is unique due to its ability to integrate a variety of skin and hair products directly into the stream. With these customisable infusions of shampoos, conditioners, and moisturisers to boot, the system sees every shower feel like a luxury spa experience, not to mention a more comfortable and simple process as a result of the minimal assistance people with additional needs require when using it. Whether the struggle is opening shower gel or shampoo bottles in the shower, squeezing out the right amount of product from stiff containers, raising arms up to reach the hair, or even picking up bottles once they are dropped, Mistu is the solution. Adding a chosen product into the shower stream is as easy as pouring it into the device prior to getting under the water, and its handy button makes switching from clean water to water infused with a desired product highly intuitive. With Mistu, a shower can be totally relaxing, not a source of dread. Beyond the easy-to-use nature of the system, which makes it ideal for everyone from those suffering with arthritis to those rehabilitating after an operation, the ability to add a concoction of ingredients also makes the product useful for treating those conditions relating to dry or sensitive skin. From apple cider vinegar to aloe vera, the Mistu chamber disperses everything it holds directly into the water at an adjustable dilution level set by the person, with this boosting absorption rates and the impact the products have by locking in hydration. The entirely sustainable nature of the process is another distinguishing point, and, in creating the system, Dr Suliman was just as passionate about sustainability as he was accessibility. This is because the average shower – which lasts around seven minutes – uses almost 50 litres of water. Combating this excess of water, Mistu sees shower products added in the form of both waterless tablets and powders. Aside from reducing water consumption, this action cuts back on plastic bottles and the emissions produced during their manufacturing. “Unlike more traditional shower aids, Mistu combines convenience with sustainability, minimising plastic waste through the use of waterless tablets and powders. Its user-centric approach and commitment to forever improving daily routines set it apart in the market.” On the back of the game-changing capabilities of its premier showering solution, Mistu had a highly prosperous year in 2024, with just some of the milestones it achieved including being granted a patent certificate in the USA – one of its biggest markets – and participating in the New Frontiers Accelerate Programme in Ireland. Through its involvement in this programme, the company was able to garner insights to drive growth and expand its market reach. In the long run, this will allow it to forever change the lives of even more people. Despite Mistu already being the only shower system on the market to work with integrated waterless shower products, this is simply the beginning when it comes to the endless string of innovations the company has in store for both the rest of the 2025 and even further beyond. Just one example of its pioneering nature is found in Mistu’s aim to include several distinct sections in the main body of the chamber, with each of these able to hold different product types to push efficiency rates even further. The impact that the Mistu Shower has had cannot be overstated, with one such life-changing experience being had by Eric, a bilateral amputee who has been searching for a system to help him shower more independently for more 20 years. Coming across Mistu online, Eric’s wife ordered him a unit and stayed in touch with the company to record how he got on. The new level of freedom Eric unlocked is discussed further in this YouTube video, which captures the essence of the brand and the reasons behind this well-deserved award. Contact: Dr Magid Suliman Company: Mistu Shower Web Address: https://mistushower.com/ Jan25268
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