30. EU Business News- Irish Enterprise Awards 2025 Feb25001 Emma D’Arcy is the trusted strategist behind Emma D Marketing, a firm helping its clients to realise both their sales and marketing goals in the fastest, most efficient ways possible. Leveraging more than 15 years of strategic consulting and digital marketing expertise – as well as a bachelor’s in business, a master’s in marketing, and the cutting-edge insights she amasses as a part-time lecturer – Emma offers digital transformation and growth to SMEs and corporate clients across Ireland and beyond. Sustainable growth is something that all businesses want, but very few are able to achieve it themselves. A revenuefocused digital marketing consultant for SMEs, Emma D’Arcy acts as a collaborative partner to help her clients scale, a feat achieved through a suite of services covering everything from AI strategy development to sales optimisation and blended marketing methodologies. Giving businesses all of the tools they need to thrive, Emma sees that brands become visible in a digital marketplace. Built on the cornerstones of innovation, entrepreneurship, and an innate creativity, it is the overarching aim of Emma D Marketing to empower, creating forward-thinking, AI-driven strategies that focus on practical results and strategic brand management. The firm’s success in doing so is grounded in Emma’s expertise, which sees her offer an exceptional blend of academic knowledge and hands-on experience. Few contemporaries are able to strike such a balance, setting Emma apart in this crowded sector. With a proven background in the sales sector to boot – with this being just one of her diverse areas of expertise – Emma has a deep understanding of the unique challenges businesses face. This is why her marketing strategies all align directly with the end goal of revenue generation. As opposed to reaching this goal through a one-size-fitsall approach, Emma’s strategies are bespoke and encompassing, spanning the likes of paid advertising (Google and Facebook ads), content creation, email marketing, and website optimisation. “We don’t just execute tactics – we help our clients to build cohesive, distinctive brand identities that resonate with their target audiences and also create lasting market positioning.” More recently, AI has taken the marketing landscape by storm and is today an integral part of strategy creation for those looking to maximise campaign effectiveness. Be it analysing the data of customers or creating content, the capabilities of this technology were thought to be impossible just a few years ago. However, many people lose their way by not realising that the true advantage is not found in the tools themselves, but rather in the blending of their abilities with traditional marketing tactics. Commenting further on AI, Emma tells us: “I firmly believe we’re approaching a tipping point where AI literacy will separate market leaders from followers. My continued focus on both AI strategy consulting and implementation training positions myself and my clients ahead of this curve.” In spite of these technological advances, businesses still want to work with firms that understand their unique pain points and their needs, and it is for this reason that Emma places equal stake on both sides, as well as maximising her location. Offering its strategic brand management and digital marketing services from its home in the heart of Tipperary, Emma D Marketing enjoys significant logistical advantages and a strong regional support network, fuelling both its creativity and commitment to excellence in the process. It is from this enviable location that Emma is exploring such exciting new ventures as launching a podcast and unveiling a proprietary software solution designed to bridge the gap between the digital sphere and timeless marketing strategies. In the longer term, this marketing psychology and AI integration specialist is also determined to double down on her investment in AI, grow both the podcast and software mentioned above, and foster increasingly deep strategic partnerships. “Throughout this growth,” says Emma, “I remain committed to maintaining the personal attention and strategic depth that distinguishes Emma D Marketing in an increasingly automated landscape.” Such peerless dedication has resulted in Emma being recognised with this award. Ultimately, as Emma explains: “My career has spanned numerous sectors, allowing me to develop a uniquely transferable strategic approach. Clients value not just the ideas I bring, but my ability to translate those ideas into implementable steps that deliver measurable results in both revenue growth and brand enhancement.” The strength of this holistic approach speaks for itself, and the business growth consultant with sales expertise behind it continues to stand as one of the country’s leading marketing consultants. Contact: Emma D’Arcy Company: Emma D Marketing Web Address: https://emmadmarketing.ie/ Most Trusted Business & Marketing Strategist 2025: Emma D’Arcy
RkJQdWJsaXNoZXIy NTY1MjM3