18. EU Business News- Irish Enterprise Awards 2025 Jan25326 Nightwing Digital Marketing is a full-service agency committed to helping brands grow their presence through online channels. Delivering a broad range of digital marketing-specific services, the main speciality areas for the agency are social media content, email marketing, and digital advertising. Many of the businesses the team work with are Irish SMEs, as it is their belief that the large corporations and their deep pockets are not the only ones which should have access to personalised, results-driven strategies. Removing the exclusivity from the digital marketing sphere by making it accessible to all through bespoke and affordable tactics, Nightwing Digital’s straightforward mission is to see that businesses of all shapes and sizes reach their maximum potential online. Going one step beyond delivering digital marketing services, instead becoming a partner and a seamless extension of its clients’ businesses, the approach favoured by the agency is deeply personal, driven by results, and tailored to the unique needs of Irish SMEs. “We are more than just a digital marketing agency – we’re a familyrun business with a strong sense of connection, collaboration, and a healthy dose of humour. A small team of three (all family members), we operate with a tight-knit, supportive, and down-to-earth work environment.” The encompassing ethos that is a cornerstone of Nightwing Digital has resulted in the agency securing an impressively diverse client portfolio. From Franchise Direct, the premier online franchise lead generation platform; to An Óige – Irish Youth Hostel Association, which is Ireland’s representative of Hostelling International; and even Krafty Keepsakes, a local business offering handcrafting keepsakes, the agency’s consistent excellence has caught the eye of many discerning companies. Alongside these more long-term clients, many of which have been with the agency now for almost as long as its doors have been open, Nightwing Digital is also proud to collaborate with an array of businesses on shorter projects. Since its founding in 2023, the agency has worked with more than a dozen companies on these types of initiatives, with these spanning everything from SEO and pay-per-click advertising to total website redesigns and short social media campaigns. Regardless of the specific nature of the project it is working on, the strengths of Nightwing Digital remain steadfast and continue to shine through. These include its pledge to deliver a hands-on, client-focused approach, as well as to remain agile and transparent – treating its clients as individuals and not simply as numbers. Moreover, recognising that SMEs do not have the budget of larger firms, the agency prioritises offering maximum ROI at every turn, with all of its campaigns quickly delivering measurable results. As a relatively new agency, Nightwing Digital recognises more than most the importance of not only adapting to emerging industry trends but anticipating them before they even arrive. From the increasing accessibility of AI and automation to the rise of short-form video content such as that posted to Instagram Reels and TikTok, implementing these insights and solutions into strategies has proven paramount in helping to keep its clients at the very forefront of their respective industries. Tailoring these initiatives both to a business more specifically and Ireland more broadly, the ethos of the team at Nightwing Digital hinges on continuous learning, data-driven decision making, and remaining both informed and focused on its clients. Helping this digital marketing agency in all of these avenues is its location, with Dublin proving to be an excellent place to run a business, this on the back of its strong sense of community and its status as Ireland’s foremost business and technology hub. The combination of these factors means Nightwing Digital Marketing has an important 12 months ahead of it, with the agency coming off the back of a successful first year in business and a strong Q1 of 2025. Currently gearing up a massive expansion project for Q2, the close-knit team at the centre of the agency are seeking to reach even more businesses in Ireland, affording them personalised marketing solutions and all of the tools they need to grow and be successful in today’s dynamic business environments. In closing, the company’s own Stephen Hanlon summarises: “What truly makes us stand out is our commitment to delivering big-agency expertise with a small-agency touch. Many digital marketing firms focus on large corporations with expansive budgets, but we believe every business, regardless of its size, deserves the same level of dedication, strategy, and innovation.” This refreshing philosophy has ultimately resulted in the agency being recognised with this award in our Irish Enterprise Awards 2025. Contact: Stephen Hanlon Company: Nightwing Digital Marketing Web Address: https://www.nightwingdigital.com/ Best SME Digital Marketing Firm 2025 – County Dublin
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