Jul22493 17. Jul22493 Operating out of the beating heart of Dublin, My Life Insurance was established by Sean O’Connor in 1982 as the insurance arm of Pinnacle Financial, a firm educating and motivating people to make better choices regarding their finances. Run as a family business, My Life Insurance has experienced significant growth over the past few years, and it is today proud to protect more than 5,000 satisfied families across Ireland through its unique combination of personalised plans and free claim care. Ireland’s premier family protection insurance specialist, My Life Insurance strives to make insurance more straightforward for its customers, helping them to find the right plan to protect their loved ones at the lowest possible price. Leveraging this customer-centric approach, the firm also prioritises transparency, trustworthiness, and innovation across its services, values it has embodied to become a beacon of financial security and education for Irish families and individuals alike. Partnering with the country’s five biggest life insurance providers, including Aviva and Royal London, My Life Insurance offers everything from more traditional family protection life insurance to serious illness cover. Alongside these, the firm goes one step further by delivering both income and mortgage protection, demonstrating a commitment to serve as the one-stop shop for all of its customers’ multifaceted insurance needs. Aside from the encompassing nature of the services themselves, further distinguishing the firm is the expert nature of their delivery. For customers, this is clear from the very beginning of their experience, which usually starts with My Life Insurance’s website. A user-friendly online platform, the site makes browsing different insurance policies from multiple providers incredibly convenient, resulting in a stress-free experience. Things do not end here, as complementing My Life Insurance’s online platform are a team of impartial and experienced advisors, all of whom offer bespoke support and help the firm’s customers to make the right decision for them – without any pressure or bias. All necessary information is provided to customers clearly and without unnecessary jargon, reflecting the firm’s aim to make insurance an accessible field for everyone, whether they are a first-time buyer or simply switching providers. “Our online tools and expert advice are available to all, whether clients prefer self-service options or one-on-one consultations.” In a world that is unpredictable and incredibly frightening at times, more and more people are becoming savvy to the idea of life insurance, recognising the need to protect their families and other loved ones should things go wrong. This shift has resulted in people looking to not only take out traditional life insurance policies but also seeking out advice for things like serious illness cover and income protection cover. Of course, My Life Insurance already offers these services, so it has diversified even further. One example of this is its business insurance, with these policies set to launch later this year. COO Barry O’Connor explains: “This is aimed at protecting companies in the event that one of the partners passes away or gets sick long term and can no longer contribute to the business. Ireland is a country made up of small businesses, but 99% of these businesses do not have this type of cover in place.” The grand unveiling of this service is not the only thing that the firm has in store for the rest of the year, as it is also seeking to double the size of its protection team as well as add more advisors into its current expert ranks. Beyond this, Barry tells us of an aim to, “have every current member get the QFA qualification.” Once they have this, team members will be able to go beyond protection insurance and help customers with everything from investments and mortgages to pensions. My Life Insurance’s commitment to upskilling staff reflects the stellar environment that the firm has built, with culture being something of great importance for its leadership. Barry knows that attracting and keeping the best staff is only achievable if they are offered the best working conditions, and that is why the firm introduced the four-day working week. As well as this, group incentives are occasionally set up, with these encouraging the team to work together as opposed to focusing on their own targets. Ultimately, all of the above are the markers of a superior life insurance firm, resulting in My Life Insurance being rightfully recognised in our Irish Enterprise Awards programme for the second year running. Contact: Barry O’Connor Company: My Life Insurance Web Address: https://mylifeinsurance.ie/ My Life Insurance: Client Service Excellence Award 2025 Feb25137
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