Aug22136 59. Most Innovative PR & Media Agency 2024 Based in the heart of Dublin, Buck & Hound is a multi-award-winning consultancy for PR, social media, events, influencer marketing, and design services. Dedicated to enhancing lifestyle brands, the company stands out as the top choice for clients thanks to its unique amalgamation of passion, creativity, strategic relationship-building, and trend-forward thinking. Here, we dive deeper into Buck & Hound’s work in the wake of its success in the Irish Enterprise Awards 2024. In 2016, Buck & Hound was established by experienced PR Consultant Claire Buckley, initially as a part time freelancing business. Within a few short months, her client base had grown significantly and, to facilitate this rapid expansion, she set up Buck & Hound. The business was named to honour the humble beginnings of her entrepreneurial adventure, having worked from home with her pooch, Stella, by her side. Today, Claire is joined at Buck & Hound by a dynamic team who share her love of fashion, technology, food, and culture. The company has gone from strength to strength, now standing as a formidable competitor to larger PR firms thanks to its excellent delivery of project management, inventive strategies, and spirited services. Buck & Hound is committed to collaborating with businesses in industries that the team are passionate about, since groundbreaking results stem from genuine enthusiasm. Working with clients, they have delivered dynamic, strategic, and captivating campaigns, yielding tangible outcomes. As a result of their hard work, the company has built an impressive portfolio, including the successful launch of Moonpig and Too Good To Go in Ireland, as well as sustained collaborations with The Body Shop and Carzone.ie. At the start of the pandemic, Claire connected with Dublin Simon Community’s communications manager after contacting the organisation through social media. Throughout this time, and to this day, Buck & Hound has worked tirelessly on a pro bono basis to make a positive impact for Dublin Simon Community which continues to serve those experiencing homelessness across Dublin, Kildare, Wicklow, Meath, Louth, Cavan and Monaghan. At the core of Buck & Hound’s success is its ability to forge meaningful relationships with its clients. The team is cohesive, empathetic, and adept when it comes to understanding and fulfilling the needs of key stakeholders, enabling them to establish trust between parties. Clients can rely on Buck & Hound to deliver innovative and relevant ideas as well as high impact campaigns with swift execution and comprehensive reporting. Operating in the dynamic PR industry, where global trends are always taking shape, Buck & Hound maintains a close eye on the landscape to keep abreast of any developments. This plays a key role in ensuring its position at the forefront of its field and enabling it to deliver cutting-edge campaigns to clients. Since its inception, Buck & Hound has adapted to numerous emerging trends in the PR industry. For example, the rise in technology has paved way for a data-driven world, with data being used increasingly to inform strategies. For this reason, Buck & Hound harnesses the power of data analytics to refine its campaigns and ensure that they are targeted and effective, delivering on KPIs. An additional consequence of technology is that crises can escalate much faster than they did in the past. With Buck & Hound’s excellent crisis planning and rapid response capabilities, clients will be prepared to effectively manage any situation. Another development in PR is that, in recent years, there has been an increase in emphasis on the importance of sustainability and CSR. By embracing CSR and responding to the world’s social and environmental issues, companies can reap benefits like increased customer retention and loyalty. For this reason, Buck & Hound integrates sustainability into its campaigns, always aligning with clients’ values. In light of its focus on monitoring and adapting to trends, it is no surprise that Buck & Hound maintains an internal culture of learning and development, supporting all employees in their quest to grow and discover. Furthermore, they are encouraged to innovate, collaborate, and contribute, with all staff receiving equal merit for their ideas. To show appreciation for the team and their work, the company ensures that every achievement, big or small, is celebrated. As part of the Irish Enterprise Awards 2024, Buck & Hound has been awarded the title of Most Innovative PR & Media Agency. The company’s vision is to continue pushing the boundaries of what’s possible in PR, aiming to drive growth both for itself and its clients. Remaining adaptable to the rapid regional and industrial changes, it looks forward to shaping the future of PR in Ireland through innovation, sustainability, and a commitment to excellence. Contact: Claire Buckley Company: Buck & Hound Web Address: buckandhound.ie Jan24526
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