66 EU BUSINESS NEWS / Irish Enterprise Awards 2022 Jan22443 Launched over two decades ago in Laois, Portland Grooming is recognised as the Barber Shop of the Year, offering its loyal clients a wide range of services from traditional 'gents' cuts, boys cuts, and fades to beard trims and hot towel shaves. Celebrating its 21st successful year in business, Portland Grooming has evolved during its years to keep up with the ever-changing trends in the industry. Established in 2001, Gary Devane initially opened Portland Grooming in Newbridge, providing exceptionally high quality for his customers. Due to its reputable success and the skills present within the establishment, Portland Barbers opened another location in Tullamore, which soon enough began its rank as the top barber within the area. Now, conveniently located within the heart of Laois shopping centre, Portland Grooming offers a wide variety of hair care services to a diverse range of thoroughly satisfied customers at competitive market rates. In addition, Portland Barbers offers specialised excellence that is transformative in the name of the hairstyling industry and is renowned for its dedication and commitment to providing clients with the best techniques and the most modern styles. Portland Grooming has been highly regarded within the industry since its establishment over 20 years ago. Part of its success is due to its staff members attending many seminars and workshops to keep up to date with the changing trends within the market. Although the barbershop has excellent technique and modern knowledge, Portland Grooming is proud to uphold the code of 'old traditions' instilled in the establishment's foundation and core principles. Gary goes on from this point to describe the steps he takes to ensure the business stands out from competitors by stating, "We have tried to be one step ahead of the game, and in the last few years, we have developed our own App. Clients can download and use the App to book their haircuts with their chosen barber. Thus, saving time and not waiting. This has proven hugely successful and shows Portland Grooming has adapted and moved with the times." Portland Grooming offers warm, Irish hospitality from the moment clients book, walking into the establishment and during their service. Gary expands on this point to state, "We have a receptionist to greet our customers and assist anyone who would like to book an appointment or have any other related queries." Which showcases the innate attention to detail and care that is offered from beginning to end at Portland Grooming. Since its establishment, the barbershop has won several awards over the years for its excellent service and dependable professionalism, with accreditation in 2019 for winning the Irish Hair and Beauty Award of Men's stylist of the Year, and now, The EU Business Award of Barber Shop of the Year. A renowned recognition that Gary is immensely proud of and undoubtedly deserved. In recent years, Portland Grooming opened a hair clinic to aid customers with hair and scalp issues, including hair loss in men. By doing so, the barbershop has expanded its specialised skills and its reach, opening itself to a broad variety of diversified customers ready to have their lives changed by the hands of Gary and his staff. Gary expands on this by stating, "We've tapped into a huge market that separates us from our competitors. Moreover, we are lucky to be working with Cesare Ragazzi in Italy, who produce the world's most advanced hair replacement systems. Currently, we are the only clinic to offer the CNC Hair Replacement System for Men, a revolutionary prosthetic 3D Hair Replacement System that lets clients live life to the full without compromise." Presently, Portland Grooming plans to continue developing the business by focusing on education, learning the best and the newest techniques and trends to keep up to date with the industry and provide its loyal clients with the most exceptional results in the Laois area. Company Name: Portland Grooming Ltd Contact Name: Gary Devane Contact Email: [email protected] Web Address: https://www.portlandgrooming.ie/ Barber Shop of the Year - County Laois
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