22 EU BUSINESS NEWS / Irish Enterprise Awards 2022 Jan22699 Recently acknowledged as Europe's Best Independent Structural Design Agency and winners of the Excellence Award in Environment Sustainability, RostrumDesign is Europe’s only independent structural design agency. RostrumDesign has positioned itself to offer its creative design services to the FMCG (fast-moving goods sector), Print and Expo sectors on a European level. They are experts in creating bespoke point-of-sale design and offer a white sample prototyping, print procurement, and ideation of concept service. During the latter half of 2020, Rostrum Design’s co-founders Mark Needham and Jamie Flett, considered creating an independent structural design agency. One that offered sustainable design solutions to the fast-moving goods sector. Both men had worked within the point-of-sale industry for a combined total of over forty years. In which time they had each been instrumental in helping to set-up and manage many of the structural design departments within the larger print houses in Dublin. Rostrum founders envisioned an agency that would provide many facets of service to the industry. For B2B, such as small print houses, or print procurement agencies, it would allow them direct access to point-of-sale designers for a design-on-demand service. For B2C their service would create transparency for their clients during production cost analysis. By positioning themselves within the market as independents, their service model would give their customers full ownership of production ready files. This in turn would allow their customers to obtain a more comprehensive array of production quotes and a greater choice of options, when choosing a print convertor to bring projects to fruition. Today, most of Rostrum’s work is in pointof-sale display, large expo display for European clients and assisting SME’s bring products to the market by creating the right packing solutions. Rostrum offers a hands-on approach to help companies who are new to the world of print navigate the various options available. They ensure a seamless process from start to finish. Both Jamie & Mark are well regarded as Irelands top point-of-sale designers having regularly designed for brands such as Coca Cola, Red Bull, L’Oréal, Rimmel, Mars, Kellogg’s, Pringles, Mondelez and Jameson - both having won multiple gold, silver, and bronze POPAI awards for their work including a Smurfit European Gold accolade for Design and Innovation. Since its establishment, Rostrum Design's main goal has always been to align itself with companies that actively promote environmental sustainability. As Mark highlighted, “Demand for sustainable alternatives is at an all-time high and only those market pioneers who are prepared to meet the demands of an everchanging world will stand the test of time.” It was for this reason that in 2021, Rostrum Design became an official design partner to Re-board Technologies. Re-board is the original paper-core board creator. Their products are the most eco-friendly and sustainable materials available on the market today. They are FSC certified and are the only paper-core board to be LCA certified. They also boast the lowest CO2, SO2 and NOx emission of any board in its class and are constructed using water-based glues, rather than CFC chemical adhesives which are harmful to both humans and other lifeforms. All of Re-boards materials are 100% recyclable up to seven times. The patented paper-core makes Re-board 80% as strong as a comparable sheet of MDF - yet only 20% of the weight. It is easily printed and converted to any shape and is used in all areas of pointof-sale, signage, shop fit-out, in-store theatre and Expo display. For Rostrum, Re-boards credentials lend themselves well to its continuing mission to help drive growing trends that are changing market attitudes. Trends that are contributing towards the Irish Governments targeted goal of reducing carbon output by 51% by 2031. As leading Re-board artists, Rostrum Design believe they are only scratching the surface of what is possible. Company: Rostrum Design Name: Mark Needham, Jamie Flett Email: [email protected] Web Address: www.rostrumdesign.ie Best Independent Structural Design Agency – Europe and Excellence Award in Environmental Sustainability 2022 Rostrum Design
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