Irish Enterprise Awards 2021

EU BUSINESS NEWS /2021 Irish Enterprise Awards 43 , Jan21424 Best Online Social Media Training Provider Located in Galway, Digital Training Institute aims to provide expert, accredited and practical training to professionals who are delivering and communicating on social media and digital platforms. The Institute’s ultimate mission is to elevate the standard of digital communication globally. Digi tal Training Institute’s specialism lies in designing training that delivers organisational results, priding itself in taking the stress out of digital for its clients, while promoting #SocialMedia4Good and digital citizenship (the safe, savvy and ethical use of the internet) in all its training, coaching and consulting projects. All courses are accredited and externally verified by CPD Standards in the UK and recognised by industry in 22 countries. The training provider has developed niche knowledge products for its clients who are national governments, local government agencies, political parties, policing organisations, higher education bodies, general public sector agencies, radio stations and corporates. Public Sector Marketing Institute, an arm of the business, was developed to serve the public sector and government clients, and the digital marketing and social media courses available are custom designed with an understanding of the nuances of politics and policy. It is therefore a go-to training partner for this sector, given its unique knowledge, skillset and courses on offer. Digital Training Institute also understands that digital marketing for the public sector is very different to digital marketing for business. Its course offerings aren’t the only way the training provider provides information and inspiration for those who are looking to learn the ways of social networking. Notably, Lead Trainer and CEO, Joanne Sweeney has spoken at Facebook HQ about how Facebook’s marketing operates for the government and public sector. Joanne is also a two-time published author, international speaker and podcast host, and her recent book, ‘Public Sector Pro – The Definitive Guide to Digital Marketing for Government and Public Sector’ was named Best PR Book of 2020 in a list by Book Authority and was also a finalist in the Best International Book category at the 2020 UK Business Book Awards. Digital Training Institute has a weekly social media show via Facebook and YouTube and a podcast called ‘The Public Sector Marketing Show’ which provides free, informative content. Additionally, it has a free Facebook group with a monthly webinar on social media updates, and also hosts the Public Sector Digital Marketing Summit each year in Dublin. While the pandemic has had a negative impact on most businesses, Digital Training Institute has seen an influx of clients due to the increased need for digital communications. The previous reluctance to engage has been replaced with an appetite to grow and evolve online. This is reflective of the rise in social media use by citizens and consumers who now use social media, websites, apps and online forms to conduct daily business, communications and shopping. From a public sector and government perspective, more subject matter experts are joining social networks and promoting #SocialMedia4Good; they realise their voice is needed in a world where digital disinformation is at epidemic levels. Digital training is proven to benefit businesses, which can even take part within the comfort of their own homes. Digital Training Institute’s ability to provide world- class service from home means it can lead training sessions with clients in Belgium, Germany, Ireland, the UK and in the USA. Moreover, in terms of working with international businesses, the training provider has been able to collaborate with its US partner, Rojas Communications Group, on a study which was released on 21st April 2021 and takes a forensic look at the 500 government agency accounts which have an active social media footprint. Indeed, the team at Digital Training Institute comes to work to provide value and empowerment. It appreciates its clients and ensures it makes a mark in terms of its work, its approach, and its own culture and mindset to deliver strong digital communications training and coaching for the greater good. They don’t save lives, but they do help to save online reputations. Company: Digital Training Institute Contact: Joanne Sweeney Website: www.digitaltraining.ie / publicsectormarketingpros.com