Irish Enterprise Awards 2021

34 EU BUSINESS NEWS / 2021 Irish Enterprise Awards , PMU Artist of the Year: Edyta Manys House of Brows is a leading beauty clinic of Dublin created by the talented Permanent Makeup Artist, EdytaManys. Driven by innovation and passion for making people feel their most confident selves, House of Brows has grown froma standalone clinic to an institution of education and development within the beauty industry. We take a closer look at the factors behind House of Brows’ rapid and successful growth. Just five years after its inception, House of Brows is today one of Dublin’s premier beauty clinics for permanent makeup artistry, specialising in micropigmentation. Founded by Edyta Manys, a leading Permanent Makeup Artist (PMU) with skills acquired from training by some of the world’s best PMUs, House of Brows is dedicated to ensuring the desired looks of its clients are ‘executed to perfection’. Edyta is a focused individual with a keen eye for meticulous detail, and a spirit of entrepreneurialism that inspired her to establish House of Brows. Having acquired many years of experience in the beauty industry, Edyta is well-acquainted with the importance of going above and beyond in the delivery of treatments to ensure total customer satisfaction. As such, Edyta and her team are dedicated to offering bespoke advice, listening and engaging with clients to understand what they are looking for from a treatment and working with them to bring that vision to life. From a client’s first enquiry, they are immediately immersed in a superior customer service experience that is pleasant, attentive and fuss- free. Edyta has designed her entire salon with these values in mind, and clients are vocal about the wonderfully welcoming and calming effects of the space. The therapy rooms are equipped with all the means to create a restful ambience, and fitted with the latest in technology to ensure clients have access to the best and most innovative treatments. Edyta is a specialist in the Ombré Powder Brows method and lip, eyeliner, and scalp micropigmentation. She and her team offer all these treatments, in addition to PMU removal, delivered with experience and care that ensures complete comfort, minimal pain, and excellent results. Many House of Brows clients often say that they regret not trying permanent makeup earlier, and regularly return to the clinic to see how Edyta and her team have improved to offer even better treatments for them. For instance, the clinic’s scalp micropigmentation treatment is one of the most popular of House of Brows’ offerings, as it exhibits the best of the team’s technical and aesthetic skill and is proven to boost self-esteem in both men and women. Constantly driving towards greater innovation, Edyta is always striving to be better. “You can never be overeducated or over-prepared,” she says. “My thirst for knowledge leads me to constantly seek new professional development training, education opportunities, and self- development courses to improve my skills and deliver higher experiences.” Mar21047 Now, Edyta shares all that she has learnt with other budding PMUs in the House of Brows Academy, which she founded and leads as a Permanent Make Up Trainer. For Edyta, there is always something new to learn about the beauty industry, a new skill to master, or a new artistry to perfect. As she continues to be inspired by the work of industry leaders, she inspires others to pursue journeys of personal and professional development in a thriving and supportive learning environment. The Academy is taking its next big step, as Edyta prepares to launch an online platform that will give student access to PMU courses designed and developed by herself. It is a monumental and exciting project which will include courses for PMU artists and technicians of all skill level and experience to develop as PMUs, enabling them to gain confidence in themselves and maintain forward momentum in their career paths, even as the world faces the repercussions of the global pandemic. As House of Brows expands its service and training offering, the central philosophies of Edyta’s business remain consistent. A warm company culture that prioritises its interactions and relationships among the team and with clients, House of Brows is ultimately driven by its goal to be a welcoming, positive space in which everyone can feel beautiful and confident. Contact: Edyta Manys Company: House of Brows Web Address: houseofbrows.ie