Irish Enterprise Awards 2021

22 EU BUSINESS NEWS / 2021 Irish Enterprise Awards , Best SME Web Design Agency - Dublin The importance of digital marketing and having an online presence is something that has been felt by businesses around the world over the last 12months. We speak to Charlotte Hanly of Colouring Department about how imperative the firm’s work is, and unearthwhy the firm deserves its success in the Irish Enterprise Awards 2021 fromEU Business News magazine. Feb21347 Colouring Department designs conversion- driven websites that focus on the customer in order to build and enhance digital presence. Working with SMEs in both the B2B and B2C sectors, Colouring Department implements development and commercialisation plans to provide comprehensive online marketing communication services, including market analysis, branding, web development, digital advertising, SEO, and content strategies. With Colouring Department’s guidance, innovative companies are able to effectively demonstrate the commercial viability of their own products and services and gain a direct route to market through their customised online platforms. “We are very hands on with clients and we work to find innovative ways of boosting their businesses online presence and revenues,” Digital Strategist and Creative Director, Charlotte Hanly, explains regarding what sets the firm aside from competitors. “We work to offer services that deliver top quality results both in terms of our client’s appearance and revenues.” The company does this by continuously improving the standards of its designs, code and strategies and ensuring that it has an in-depth knowledge of each of its clients’ businesses and markets, allowing it to continuously suggest new innovative ways to capture their markets attention. Charlotte continues by saying, “We establish regular and open communication with our clients facilitating smooth project delivery to agreed timeline.” Colouring Department operates an open communication policy with its staff too, setting realistic timelines to ensure that projects are supported, with sensitivity to clients ever-changing needs. When it comes to recruitment, Charlotte tells us that potential candidates must be skilful and capable of delivering high-quality results, as well as open to working with different cultures. Being based in Ireland, Charlotte believes, has certain benefits, such as direct access to EU and international markets. “Being an Irish business also holds a lot of respect with all markets, benefitting from the English language, access to a wide array of resources and high quality offerings,” she explains. The effect of Covid19 on businesses of all sizes has made the need for a professional online presence a necessity with many companies reviewing their branding strategies leading to a significant increase in new business for Colouring Department over the last 12 months. There has been increased funding issued for online activities which has subsequently opened up the market to new online businesses allowing for quick growth within their markets. Also, the increase in smart working has reduced fears for clients around working with suppliers online which has helped with communications and the sharing of material allowing, Colouring Department to further expand the number and range of clients it works with. Regarding the future, Charlotte and the team foresee further increasing growth as more and more companies recognize the vital importance of having a strong online presence. In this competitive market place Colouring Department differentiates itself by offering the highest standard of service to ensure its clients stand out from the crowd. Company: Colouring Department Contact: Charlotte Hanly Web: www.colouringdepartment.com