24. EU Business News- German CEO Excellence Awards 2024 Feb24095 Founded in 2004, TRADUI Technologies GmbH is a well-established software development company that specialises in the provision of reporting and analytics solutions along with the corresponding software, consulting, and training services. Since 2016, the company has been led by CEO Thorsten Junike, whose extensive leadership experience in the information technology and financial industries make him the perfect person for the job. Here, we dive deeper into his work as he is named Best Business Reporting & Analytics Solutions/Services CEO 2024. In today’s data-driven corporate world, businesses of all sizes must use data to optimise their operational performance, maximise profitability, and make strategic decisions. Developed entirely in-house, TRADUI’s innovative reporting and analysis platform helps organisations in all industries to effectively analyse raw data, uncover trends, and answer questions. The results of the analyses can be viewed as interactive dashboards, classic print reports, and other common formats, enabling clients to easily understand the data and use it to make informed business decisions. Currently celebrating its 20th anniversary, TRADUI was originally established as an IT consultancy, before it later engaged in product development to become a software provider. In recent years, the company has worked to develop its solution further, now offering a comprehensive competitive reporting platform. Often, clients first use TRADUI’s consulting services for building reports and conducting data analysis. In many cases, they later purchase the reporting platform to help them to collect, structure, and analyse their data efficiently. The company always keeps in touch with its customers, holding yearly user conferences and regularly seeking feedback. In 2016, Thorsten Junike joined TRADUI, taking on the title of CEO. Prior to this, he held a number of executive roles at consulting and software companies as well as several managerial positions at financial institutions. Despite his extensive leadership experience, Thorsten knew that becoming CEO at TRADUI would be a learning curve for him since every company is different. For this reason, he took an adaptable approach, first asking questions and seeking to discover the strengths and weaknesses of the company’s existing processes. Then, based on his findings, he devised a plan for what could be changed and improved to enhance the business. “The company wasn’t in good shape when I joined, and the company figures did not look good. This made any investment in product development a challenge without an external investment,” comments Thorsten. “Nevertheless, we changed this step by step and doubled our numbers within the first three years.” Standing at the helm of a growing team, Thorsten strives to be authentic in his leadership style. He believes that TRADUI’s success truly depends on the work of its employees, so he aims to create an environment in which everyone feels valued and motivated to collaborate and achieve shared goals. Thorsten also believes in the power of leading by example. He shares, “I never ask for something I wouldn’t be willing to do myself. I talk regularly to the employees about our values, and I live by the values myself.” For his excellent leadership of TRADUI, Thorsten Junike has been named Best Business Reporting & Analytics Solutions/Services CEO in the German CEO Excellence Awards 2024. Whilst this award is for his work as head of the company, he believes that his success would not have been possible without the engagement and loyalty of his team. On the future of TRADUI, Thorsten shares, “Compared to big players in this market like Microsoft, SAP, and other vendors, we are a niche player. As Business Intelligence with Reporting & Analytics is getting more and more important, we are confident to be well positioned with our excellent service, flexibility, and pricing. Step by step we are going to increase the proportional revenue of our platform.” Contact: Thorsten Junike Company: TRADUI Technologies GmbH Web Address: www.tradui.de Best Business Reporting & Analytics Solutions/Services CEO 2024 (DACH): Thorsten Junike
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