Aug22136 Most Innovative Digital Marketing Agency CEO 2023: Kathrin Siemokat Digital is not only the future of business, it is the ‘now’. Founded in 2014, IOM Agency (IOM) understands this more than most otherwise in the highly competitive marketing space, with an ethos dedicated to innovation and creativity. Following her success in the awards programme, we spoke with CEO Kathrin Siemokat to find out more about her approach and experiences. Digital marketing is a notoriously challenging industry to distinguish yourself in, let alone finding enduring success. As people and businesses move online, and physical mainstays fall by the wayside, digital options have monopolised, becoming the only option for many to allow them to keep apace of the greater industry. Kathrin and IOM are innovative from the ground up, propped up by learned experience and expertise in delivering that all important factor – results. Utilising data-driven techniques, her clients experience real, observable growth, as she explains in more detail. “ We are specialised in data-driven digital marketing with our main services Performance Marketing, SEO, Paid Search, and state-of-the-art websites for both established companies and SMEs. Ultimately, we help companies to scale, increase and bring their digital marketing Feb23120 and website performance to the areas they need most, and make sure our clients have a solid basis and a strong overall product to increase lead generation, brand awareness and market interest.” “Our customer relationships are based on transparency, honesty and loyalty.” With her career and experience in online marketing beginning in 2005, Kathrin – in many ways – established herself and her skillset early, as she moves on to discuss. “As the youngest employee at my first company, I was responsible for ensuring that the website of the company had the highest possible Google visibility. I only had a basic understanding of digital marketing at the time but quickly learned how to optimise content, test data and also began to run my first SEA campaign. In order to deepen my knowledge of online as well as offline marketing, I started a 3-year program in Marketing and received my Master's Degree in 2006. Online marketing became my passion and I made it my personal goal to master all areas in this field. “The next phase of my career began with teaching myself how to program and build websites, helping me to become a successful affiliate. In addition to working as an affiliate, I began a blog about the ins and outs of online marketing and was invited to speak at various online marketing conferences in Germany, Austria and Switzerland. My knowledge of online marketing continued to develop into an all-encompassing understanding of each individual area. It was during this time of growth that I was able to start my own online agency and became fully selfemployed in 2014. In addition to my work as CEO of my company, I have been working as a consultant and digital marketing specialist for large corporate groups as well as medium-sized companies since 2016. Here, I provide support in regards to agency management, various processes, analysis and strategy.” “IOM is all but conventional. We always think outside the box. Every client gets an individual strategy filled with many years of experience and learnings from all we did before.” More personally, Kathrin is a strong advocate for signal boosting the role of women in the technology industries, “I think it is important to show that women, even nowadays, have to work harder and more to get the same acceptance as men. It has gotten better the last 3 to 4 years in my industry but it's still there. That's why it is so important to support women through all positions and to appreciate their work.” This plays a role in how Kathrin approaches leadership, with an ethos towards bolstering and supporting new talent and those around her. To this end, Kathrin and IOM have myriad ideas for the future, as she concludes in her closing comments. “I am very excited about all the new ideas entering my industry. Everything is developing and offers new chances for all of us. My plan for the future is to keep doing what we do, staying creative, focused, being brave to try new things, not being afraid to fail, and to not miss any opportunity to develop professionally, personally and together with our clients.” Company: IOM Agency Name: Kathrin Siemokat Email: [email protected] Web Address: https://iom-agency.com/ Address: Hamburg Telephone: +49 40 66 890 339
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