24 EU BUSINESS NEWS / German CEO Excellence Awards 2022 Jan22338 In such a competitive industry like marketing, it is vital to have a strong leader at the head of the company. Serving as a premier marketing agency, inboundBUZZ excels in this area, following the leadership of the dedicated and driven businesswoman, Sylvana Duranovic. Underneath her wing, the company has grown from strength to strength, ultimately becoming the titan that it is today. Being repeadetly awarded as one of Germany’s top marketing agencies, inboundBUZZ benefits from having numerous awards and titles under its belt. Consequently, such success has pushed the company into the wider market and has further aided the company in cultivating a reputation for professionalism and quality. Specialising in online marketing, inboundBUZZ offers its skills across a multitude of services, including analysis and strategies, websites and webshops, social media, SEO, SEA, and influencer marketing. The very elements that have pushed inboundBUZZ to the forefront of the market are found within the company’s core values – transparency, diversity, and cooperation. As the company works closely with the customer, it is imperative that the company embodies client-centricity, taking into consideration the customer’s needs and requirements. However, in a near juxtaposition of the prior concept, inboundBUZZ endeavours to infuse its own style within the projects it undertakes. It wants to make the project shine and, of course, ensure success for the customer. All of this is overseen by Sylvana Duranovic, the founder, who imagined the company whilst on parental leave. Beginning with content marketing and photography, the company – which served as an outlet for the challenges within Sylvana’s life – blossomed. Emerging from the simplistic formatting came an innovative, game-changing marketing company. Yet this would not have been possible if it were not for Sylvana’s perseverance, as by turning a challenging situation into a positive outcome, she made an impact on a major industry. Indeed, she credits much of her and the company’s success to the trait, and through sharing her story, she hopes to promote the mantra, ‘persevere, stick with it, be brave.’ Over the course of several years, Sylvana has developed a leadership style that enriches and empowers her employees, the company, and the customers. She has tirelessly worked to shape inboundBUZZ into a business for the people. Moreover, as the company in its entirety is leaded and owned by her and is complimented by her other business ventures, Sylvana maintains uniformity and a cohesive portfolio. The decision making ultimately falls to her, which leaves the company well represented in every regard. Furthermore, her management guarantees that there is a solid internal structure and vision that positively influences the output and quality of the employees’ work. In essence, it is the company’s mission to design unforgettable and, more importantly, unbeatable customer experiences. The company remains on the pulse of the latest trends and is constantly searching for new ways to progress. Most recently, this has manifested through the company’s focus upon various leading international tools through which it has developed an objective and factbased strategy in the field of search engine optimization, neuromarketing, and inbound marketing. Through these research methods, inboundBUZZ will use informed methods to ultimately enhance its insights into the consumer mindset, in turn, allowing it to carry out more focussed work. Thanks to these methods and Sylvana’s leadership, inboundBUZZ is set for continued success. As such, it is destined to grow sustainably and organically, bolstering the success of its sister companies. Underneath the 7BUZZ group umbrella, Sylvana manages numerous companies, including an influencer agency ,e-commerce and logistic businesses. For Sylvana, the primary goal for the upcoming year is to continue empowering the people travelling with her along this path. Contact: Sylvana Duranovic Company: inboundBUZZ Web Address: inboundbuzz.de Best Online Marketing CEO (Europe): Sylvana Duranovic
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