Jul22493 17. Jul22493 Born in Hannover Germany in 1995, Kochstrasse is Europe’s leading independent neuromarketing agency, working with clients ranging from multinationals to SMEs in Germany, the EU, and beyond, who come to Kochstrasse for strategic and creative solutions that will be applied in both domestic and international markets. Kochstrasse is known for its focus on effectiveness, leveraging unique neuromarketing insights to deliver creative solutions via a comprehensive service suite. Ever since its birth as an independent start-up three decades ago, Kochstrasse has been committed to being a leader in the realm of branding and marketing solutions. Pursuing this goal, the agency has continued to experiment and seek out ‘what’s next’ in this space, and this is what first led it to neuromarketing. With limitless potential for innovation when they first walked on the scene, the Kochstrasse team has continued to pioneer the application of findings from neuroscience to the creation of more effective design and marketing communications. Over the years, this has led the agency to expand its offerings, without straying from its vision. As Gesa Lischka, the company’s Co-Founder and Co-CEO explains: “While our services run the gamut from brand, sales, and marketing strategy through to corporate and packaging design, creative campaign strategy and execution, social media content and management, employer branding, and GIF-marketing, we see our primary role as creating solutions – to immediate needs as well as long-term goals.” With over 70 dedicated colleagues working towards this aim, it is no surprise that Kochstrasse has recently unveiled its new Brand Promise, which is to ‘Enter Tomorrow. Brave and Safe’. For Gesa: “This encapsulates how we approach our own business, and how we approach our clients’ businesses.” A forward-thinking ethos such as this is more vital now than at any point in the almost 30-year history of the agency, in part due to the increasing complexity of navigating a landscape fraught with disruption. It is no easy feat to traverse the challenges facing marketers in this new and constantly shifting competitive landscape, and it is something that can often only be done by fighting disruption with disruption. Kochstrasse sees an important part of its role as working with clients to think outside conventional models and ‘received wisdom’ to develop solutions defined by their boldness and creativity, but also strategically sound. Providing us with an example of this action, Gesa tells us, “our signature Neuro Employer Branding approach gives our clients the edge when it comes to creating and communicating a differentiated and authentic employer brand. We are also working on shaping the future of retail by integrating neuromarketing principles with cutting-edge technologies, and have entered into alliances with media partners where we apply our neuromarketing expertise to provide a seamless and more effective solution for our joint clients.” This has been made possible thanks to the value of neuromarketing being recognised by those in search of a competitive edge and future-proof solutions, but this is far from the only shift currently being explored by the Kochstrasse team. It is no secret that AI is making waves across industry, and Kochstrasse recognises that those who will benefit the most will be those who can seamlessly integrate it into their process, allowing it to bolster human creative processes rather than replace them. As it begins to implement AI into its processes, the agency is also doubling down on its upskilling and reskilling efforts concerning its team, which itself is a reflection of the staff development focus Kochstrasse has always prided itself on. By investing heavily in its team and future-proof technologies alike, this strategic creative agency is poising itself for long-term success, and the success of its current and future clients. Having recently launched the Brave Space – a unique purpose-designed space where both the agency team and clients can free themselves from the restraints of conventional thinking and explore new paths – as well as other developments in the pipeline for imminent launch, Kochstrasse is continuing to anticipate the future needs of its clients. Its success in doing so is not only reflected through this award, but also an impressive client portfolio that includes the likes of VW, Continental Automotive, TUI, Unilever, and more. Contact: Gesa Lischka Contact Email: [email protected] Web Address: https://kochstrasse.agency/ Neuromarketing Firm of the Year 2024 – Europe Oct24037
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