7. across the country. Jana explains, “just like us, many of them are relatively unknown, but are global players in the world market and present in many households.” The term “quality” is synonymous with German manufacturing, and the country’s extensive experience in the global business market offers a competitive service where value for money is guaranteed due to the quality nature of the products. To this end, Wessel-Werk’s USP is a combination of this development competence and the high-quality materials it uses within its firstclass products it offers. This outstanding quality is something that customers particularly value, made abundantly clear through numerous long-standing business relationships that the company has nurtured with clients, and solidified through the awards which it is continuing to receive. On a marketing front, the team’s unique ability to remain agile and open to industry shifts allows for an unparalleled level of efficiency in solutions, maximising success. This serves to stand the company in good stead for the future, when industry advancements will see a continual shift towards sustainable and smart technology solutions. As Jana describes, “smart technology in combination with AI will become more important in the cleaning industry”, and this coupled with development in the battery-powered vacuum cleaner sector and a trend within households of moving to wood, vinyl, and stone floors, means that the team will continue to have their work cut out in the future, marketing innovative new solutions to different client bases and partners around the globe. Best Luxury Business Digital Marketing Specialists 2023 Despite this seemingly mammoth task, Wessel-Werk’s employees can more than rise to the challenge, with one of the company’s key strengths being its vast experiences as a result of high retention levels, with many staff having worked at the company for years, including up to several decades, such as Wolfgang. As Jana outlines, “This results in comprehensive know-how regarding the industry and development, processes within the company, but […] also continuity with the customer.” New staff also benefit from this wealth of knowledge, assuring that they are well-trained and never far away from necessary guidance. Looking ahead to the business’ next few years, Wessel-Werk is increasingly looking to become a partner for not only floor care attachments, but other complementary products that contribute towards the company’s aims of assembling a global network. One noteworthy way that the company is seeking to achieve this is by expanding horizontally and vertically, allowing it to better follow and adjust quicker to the fast-changing market. Ultimately, Wessel-Werk GmbH’s commitment to providing the best solutions has yielded a passionate customer base on a worldwide scale, who hold the company and its services in the highest regard and see the business as a beacon of quality and excellence. Much of this success can be attributed to the work of Wolfgang, Jana, and the rest of the marketing department, whose unbridled dedication to expanding the number of eyes on the products makes the business more than deserving of this award celebrating its marketing prowess.
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