Jul22546 6. edium-sized company Wessel-Werk is headquartered in North Rhine-Westphalian Reichshof-Wildbergerhütte, which can be found approximately 50 kilometres to the East of Cologne. In this location, the company has developed and produced vacuum cleaner nozzles and accessories for more than 60 years, boasting a product portfolio inclusive of standard and electric nozzles, turbo brushes, and energyefficient, multifunctional products tailor made for household, commercial, and industrial uses. Moreover, Wessel-Werk is happy to offer custom solutions for either country- or device-specific requirements, with these exclusive products able to boast the claim of being tailor-made. In addition to its German headquarters, the company also owns and operates production facilities in China and Poland, a sales company based in the USA, and an injection moulding company, all of which sit under the Wessel-Werk banner. After decades of experience in the field of plastic production, the business decided to establish the latter, with the facility focusing on the appliance, heat and sanitation, leisure and hobby, automotive, and medicine technology markets, further expanding its reach and providing similarly quality solutions to a fresh series of challenges. Wolfgang’s extensive experience working for an injection moulding company prior to joining Wessel-Werk no doubt had a hand in the company deciding to expand in this way, and the quality and procurement skills he honed at his previous employer lent themselves to this venture being a triumph. Expansion is of paramount importance to the business in order to remain fresh and innovative more than 90 years since operations commenced, and to this end, Wolfgang, Jana, and the rest of the marketing team are constantly adapting their methods to stay up to date with the company’s ever-expanding mission. As a company proudly built on its values, Wessel-Werk has adopted the same core values since it began operating back in 1931, with the business continuing to set the standard for quality, innovation, and performance across its line of products, providing the highest calibre solutions to customers. In regard to its interactions and customer service strategy, trust, honesty, loyalty, appreciation, and respect are all adopted in equal measure, and the company consults with Best Luxury Business Digital Marketing Specialists 2023 Wessel-Werk GmbH is a company specialising in the production of vacuum cleaner accessories and is today one of the largest independent producers of these items in the world. The company supplies many of the industry-leading vacuum cleaner manufacturers worldwide, in addition to possessing the status of system supplier for the sector. These successes would not have been possible without a stellar digital marketing team, led by Director of Marketing and Sales Wolfgang Geurden, who has been with the company now for nearly 30 years. Over this period, Wolfgang and his team have spearheaded many impactful projects, adopting a hands-on approach inclusive of the product idea through to the final introduction and sales. We speak with a member of the marketing team, Jana Brücher, to learn more about the company and its achievements within the marketing landscape. customers in order to define the vacuum cleaner to specific market segments throughout wider industry, highlighting the ways in which it can prove beneficial. For Wessel-Werk, the ultimate mission is to provide all customers with the best solutions possible, while simultaneously developing its team to constantly improve on what it does well into the future. Working towards sustainable growth is also key for the team, who attach great importance to reinforcing open communication channels and holding meetings with customers, as well as measuring success on the innovative product offerings that are currently secured by more than 100 valid patents across the board. As Jana explains, “like a good tire on a car, Wessel-Werk products stand for optimal performance and reliability on a vacuum cleaner.” This link to cars is more than just coincidence, with a significant portion of the company’s digital marketing efforts drawing comparison between the vacuuming equipment and the sleekness, speed, and power present in race cars. One of the products offered by the business is the “Speed Glider – Racing Edition”, which has a deign borrowed from a racing car, and is complete with the slogan: “the fastest nozzle in the world”. Comparisons do not end there, as other images stem from a racing environment, likening the design of a vacuum cleaner to that of the front of a race car on a track, complemented by the tagline: “it’s all about the pedestal”. With these comparisons to boot, the company’s nozzles are an industry benchmark across the globe, with the technology frequently coming out on top in international comparison tests, and the recognition this brings the business is an immense source of pride for its hardworking team. The success of Wessel-Werk’s marketing strategies is apparent in the worldwide exposure it is continuing to garner, including being awarded a German Brand Award in 2020, a German Innovation Award in 2021, and a German Design Award in 2022. Through these awards, even those outside of the industry are beginning to notice the business’ offerings, testament to a combination of great products and excellent marketing. Impactful marketing campaigns are crucial to success in Germany, as small- and medium-sized companies are substantial elements of the German economy and make up the majority of businesses M Contact: Jana Brücher & Wolfgang Geurden Company: Wessel-Werk GmbH Web Address: https://www.wessel-werk.com/de/ Sep23503
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