EU BUSINESS NEWS / German Business Awards 2022 5 Most Innovative Electromagnetic Solutions Development Company 2022 T-Folio®: this electromagnet is especially designed to pick up one thin metal plate from a stack. The version shown on the picture combines electromagnetic force and vacuum power. This way it is possible to use it for materials like aluminium and ferromagnetic metal sheets – even when they are perforated. Following his success in the programme, the team here at EU Business News and AI Global Media interviewed Mr Tremba to find out more about his drives, the challenges he has faced and the future of the company. AIGM: Mr. Tremba, how did you start your company? Tremba: With a dream, a garage and no money. The dream was, to change components to solutions even for low quantities. The garage was the place I could afford when I started. No money because nobody was believing my dream could become real. AIGM: Is the market not saturated already? Tremba: Yes, electromagnetic components are available at any corner. But we focus on solutions. The solution can be a customized component up to a complete functional unit. AIGM: Why do you not expand your company? Tremba: Several reasons. First, a tiny company can act much faster and more flexible than a big one. Second, we are quite safe in times of crisis because there is no investor that could shut down my company. Thirdly, the situation of innovation based small companies in Germany. AIGM: What situation? Tremba: Employee shortage, misdirected educational system, unbearable bureaucracy and laws. The working time of inventors is used up for doing formalities instead of being innovative. AIGM: Do you have an example? Tremba: The ECHA registration for REACH relevant products. Basicly it could be simple: a registration form as known from online-shops and at second step a form to register related products. It is not. The page starts in the language of the country. But already the terms of use are in English only. I do not know one single owner of a small company in Germany who understands legal formulations in English. Moreover the website uses trackers. Means, data’s of users behaviour is transferred to a third party without any choice for the user or even any information about it. On any regular website this is illegal. AIGM: A strong criticism Tremba: Obviously not strong enough, otherwise it would change something. Just see the effects on the current energy costs. There is more renewable energy than we need. But we did not make it accessible, though all previous governments knew what to do since the Report of the Club of Rome in the early 70’s. AIGM: What do you expect from the educational system? Tremba: The educational system in Germany should implement the natural learning process. The young people lose the touch to the reality. If we want to have bread to eat, we need to learn to bake it, not to learn to press a button on a mobile app. The society is pushed into to a society of consumption, not of creation. The pupils should learn to create knowledge, not to consume it. AIGM: Do we need more engineers? Tremba: To be an engineer is not a matter of a formal graduation. It is a way of thinking and acting. The best engineers I know never visited a university. Listen, think, consider consequences, do it, re-check and then start from the beginning. Old fashioned, efficient and effective. AIGM: What should be changed? Tremba: Stop the growth of quantity and start the growth of quality. AIGM: Why did you originally accept your nomination? Tremba: Because of its importance. The regular media usually focus on superficial highlights. Your programme is focused on content and innovation. AIGM: What does the award mean to you? Tremba: A lot. We take the price not only for us. We take it as representative for small, on innovation-based companies to show the world, here we are, we are ready to shape the future. Contact: Rudolf Tremba Company: Tremba GmbH Web Address: https://tremba.de/
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