42 EU BUSINESS NEWS / German Business Awards 2022 Sep22459 CORRATIOwas founded in 2004, focusing on personnel development services for clients ranging from large to small-sized companies in industries such as aeronautics, mechanical engineering, lifestyle, food, health, finance, construction, real estate, mobility, IT, logistics, public service, law, chemicals, retail, pharmaceuticals, and energy, covering all hierarchies. The company also works with individuals in any age group from 15 years to upwards. We got in touchwith Founder and CEO, Friederike Lienenbroeker to learnmore. “A thorough understanding of human nature requires a careful combination of heart and mind,” says Friederike Lienenbroeker. “This is and has always been our core value from the beginning. In a professional context, this combination is essential for successful personnel management.” CORRATIO is committed to accompanying executives and personnel during change and transformation processes, helping them to overcome patterns of thinking and see other points of view to activate their willingness for change. The resulting positive approach to change forms the basis for successful communication. The CORRATIO team’s tasks vary daily and cover change management, coaching, training, facilitation, mediation, and team building. On a yearly basis, they offer an 18-month training course for participants to become systemic coaches, certified by the European Coaching Association (ECA). Every service delivered is tailored individually to the wants and needs of the company’s diverse clients. Friederike tells us, “We work with emotions and not against them! We speak the truth (even if it hurts), deal with facts, and work absolutely solution-oriented. We work with the necessary time, patience, and persistence when corporate leaders or HR find themselves too busy to explain the connections and combinations in the rapidly changing world. We consider ourselves as a resonance body.” As a result, CORRATIO’s prominence shows – whether directly or indirectly, individually or as a whole company. Firstly, after four years of change support as a single source (Grassroots Principle), one of the company’s customers – a medium-sized company with more than 100 years in existence – reached the best ever business result (EBIT) in 2021. This is CORRATIO’s most prominent achievement so far in terms of ‘indirect’ benefit! Meanwhile, there was a 69% change readiness increase after going through the ENTSCHIEDEN BESSER programme (measured seven months after the programme’s end in a mid-sized company in the northern part of Germany). This is CORRATIO’s most prominent achievement in terms of sustainability in its programme designs and a ‘direct’ benefit! Lastly, three marriages, two children being born, eight new self-employed businesses, countless successful and well-paid careers, as well as thousands of pioneering decisions made by company executives and other coaches are further prominent achievements of the business so far in terms of personal coaching! The company wouldn’t be what it is without its team. Friederike comments, “Congruence is our most important issue and we practice what we preach. That includes values like selfresponsibility, self-reflection, lifelong learning, and the courage to fail and make mistakes.” Its current focus is on team building using an application called TEAMACE. Friederike shares, “This is really exciting because it empowers team leaders to carry out team building continuously, working locally in the home office during the pandemic, as well as globally with international teams in different locations simultaneously. “The app is enriched with psychological knowledge and further questions; there are tasks in various forms (scope and duration) that strengthen the cohesion of teams. This is team building 2.0!” Ultimately, Friederike Lienenbroeker and her team at CORRATIO have got a lot to be proud of and to celebrate. She concludes, “I am very grateful for the award because I feel that our work is regarded, seen, understood, appreciated, and recognised! Thank you very much!” Company: CORRATIO GmbH Contact: Friederike Lienenbroeker Email: [email protected] Website: www.corratio.de Best Staff Development Specialist Programs 2022
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