12 EU BUSINESS NEWS / German Business Awards 2022 , Over the last 30 years, BTL Group has grown into an international company that designs and implements everything from trade shows and conventions to live, hybrid and digital events as a technology partner. We take a look at how this stunning company has been able to earn such trust, and how they have built such success which had led to their astonishing achievement in the German Business Awards 2022. What does it mean to run an exceptional event? For the team at BTL, it means looking at the needs of their customers and taking point on every aspect of the technical execution. From conception to planning, implementation and all aspects of the sound, lighting, video, infrastructure and construction – BTL Group has cultivated an impressive reputation for excellence. The team at the BTL Group have led the way when it comes to the creation of stunning events that inspire, inform and entertain, earning them a reputation within the industry that is truly second to none. The success of the BTL Group is due, in no small part, to the tireless efforts of the specialists who bring each event to life. With their work, they have designed various events, conferences, meetings and trade fairs, spreading themselves across multiple formats including live, digital and hybrid. Despite the uncertainty of the last few years, when events have been altered forever, the BTL Group has managed to keep its head above water through determination and a commitment to quality that is second to none. Years of experience in all types of live communications, as well as being specialists in digital event formats, has allowed for the tremendous growth of the BTL Group. Over the years, the team have been able to combine these skills into popular hybrid events. The team’s incredible results have been achieved thanks to a mindset which is passionate about success on behalf of their clients. This is a company which isn’t just determined to deliver an event to a high standard, but has passionate people about it who want to produce something exceptional. Sep22425 They know that the best events excel not simply through planning, but through allowing a system wherein spontaneity can thrive. When people turn to the BTL Group, the first thing they notice is a high degree of innovative strength. Their long history in the industry means that they know how to best address the challenges that arise in unique circumstances. To them, a challenge is an opportunity not to be wasted. Nowhere is this better shown than in the team’s reaction to the COVID-19 pandemic. Where many in the events industry flustered and floundered, the BTL Group were able to strengthen the various services on offer and provide an expanded service portfolio that stood apart from the crowd. It's little wonder, therefore, that so many associate the BTL Group with commitment, reliability and technical expertise. These typically German values are trademarks of every event that the BTL Group is involved in. Headquartered in the Rhineland, with branches in Berlin, Hanover, Frankfurt and Munich, the team have a reach that is nicely spread across the major metropolitan regions of Germany. This not only allows the team access to a host of commercial enterprises, but also provides excellent infrastructure. The positioning of the BTL Group is key, and the years have allowed the team to reap the benefits of their location incredibly effectively. The team’s commitment to improving their systems continually can be seen in the way in which they are in almost daily contact with their employees about how to best improve their services. Working from the ground up means that everyone involved in the event creation process is able to feedback and offer their unique perspective on how best to deliver on behalf of clients. Needless to say, over the years, the BTL Group has endeavoured to break new ground and ensure that they are foremost in the industry for their services. One of the ways in which they have done this is through the innovation of creating a bespoke employee app. This allows the team to be in more effective communication across the board, providing direct and pathways wherever is required. Smart tools are certain to be an invaluable addition to every single industry, and the BTL Group is committed to staying one step ahead of the curve when it comes to this sort of technological innovation. The BTL Group are also staying one step ahead of the curve when it comes to sustainability. Sustainability has become a topic of major importance to many businesses since the pandemic and the team at the BTL Group have spent years pioneering new techniques and methods to provide a sustainable experience for all. Every event that they run allows them the opportunity to rethink and refine the way they work and the impact that they have. Thanks to carefully calculated systems, the team have often been able to transform the negative impacts of events into more positive results. Putting this work at the heart of everything that the team do is an absolutely necessary solution that allows the team to act as economically as possible for the weeks and months to come. This not only saves clients money in the long run, but protects the vital resources of the planet too. Live & Virtual Event Management Company of the Year 2022
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