German Business Awards 2021

34 EU BUSINESS NEWS / German Business Awards 2021 , Oct21726 Top-Tier Event Providers Best Live & Virtual Event Solutions Provider 2021 For over 30 years, btl has existed within the industry as a reputable and renowned events service provider, gradually expanding to be the leading provider for event technology in Germany. Recognised as the Best Live and Virtual Event Solutions Provider, btl has more than 120 permanent employees at over five locations within Germany and its additional location in Poland. Experts in all kinds of live events, including digital and hybrid, btl has expanded its portfolio to a full-service provider for all technical requirements of an event, combining its expertise in technical execution with competence and innovation. However, the industry has had to evolve quickly due to the disruption and after wave of the Covid-19 pandemic. Moreover, with various new digital event platforms, engagement tools and technical equipment, the current challenge is keeping track of everything involved. Managing Director Michael Terwint explains, "Professionals have to stay updated with the latest technology and information with IT having to meet requirements or questions about the legally compliant voting system or suitable interpreting technology." Experts at btl have extensive information and knowledge on the multitude of technical possibilities and have high legal requirements for digital events. "This is an important point because mistakes that can arise from the unfavourable combination of both can be avoided in the early planning phase," states Michael. Therefore, intensive consultation is developed, which results in the joint development of customised, innovative event formats such as good sound, a clean video image, the optimum number of cameras. Having creatively prepared content also plays a major role in this discussion and overall execution. Moreover, the company's streaming studios are available nationwide as an appealing venue for events whilst its team can install the technology completely at the required location. Over the years, btl has dynamically developed from working with names such as Jean-Luc Ponty, The Lords, Jan Delay to technology partners for extraordinary sporting events such as ATP finals, Bundesliga stadiums, Gran Turismo Sports World Tour to service partnerships with trade fairs. However, regarding the Covid-19 pandemic, btl has proven its flexibility within the industry which has helped the company reach an achievement as being recognised as the leading technology partner for digital event formats. btl is a breath of fresh air needed within the industry, with its long-standing tradition and expertise within new event formats. The company employs specialists for every event, conference or trade fair regardless of it being digital, hybrid or a combination of both. Thus, with its agile and dynamic way of working, btl can react quickly to individual requirements. Moreover, btl is able to deliver creative content, a comprehensive IT structure, specially designed websites and customised hygiene concepts for any event. With its range of comprehensive services, the company can implement projects with its customers, which allows the development of hybrid event formats with or without interactive tools for streaming events. Currently, it is expected that there will be profound changes within the event industry with the addition of a decline in business travel. Thus, impacting the participants at business events and trade fairs. However, with the digitalisation of events, there grows an opportunity to reach newer target groups and potentially increase the number of participants. Within the last year alone, btl implemented over 350 digital and hybrid events, and for 2022, the company is tremendously excited for its larger projects, with one being the German Sustainability Award. For the future, btl is significantly well- positioned and can implement all kinds of events through expert skills and information. Therefore, regardless of the issues that may arise due to the ongoing pandemic, the company is happily able to provide its services toward digital and hybrid events. Company Name: btl next GmbH Contact Name: Michael Terwint Web Address: https://btl-x.de/ Contact Email: [email protected]