German Business Awards 2020

36 EU BUSINESS NEWS / 2020 German Business Awards , German and European Brands looking to enter the Chinese market need look no further than HARP International GmbH. With the profound local market knowledge gained by the team, the one-stop solution provider is able to support those looking to do business in the largest single market with substantial growth potential. Recently, we caught up with the firm’s Founders andManaging Directors, Pan Feng and Udo Reimann to find out more about how they have established an enviable reputation for being one of the best Chinese market entry consultancies in the industry today. Oct20221 With the Chinese market offering great opportunity due to its sheer size, their digital advances and consumer appetite, many European businesses understand the potential presented by entering the region. Expanding into such a market can however be daunting, and business leaders need to ensure that they are adequately supported throughout this huge step for their business. HARP International GmbH is able to support such growth-focussed businesses and provide consultancy services, channel marketing advice, distribution services, social media & search engine marketing and registration requirements making this new market entry a far more achievable goal. In addition to this, HARP International GmbH have worked with a great number of businesses who now have proven success in China including Biotulin, Ecooking and Primavera. The cultural and linguistic knowledge, extensive network and understanding of consumer behaviours in the market are all vital to European businesses looking to make their mark in the Chinese market. With a presence routed in Germany but with many team members being of Chinese origin, combined with the first-hand experience of the culture, good understanding of their eco-systems and of their online behaviours and appetites, HARP International GmbH have been able to establish themselves as a leading consultancy for Chinese market entry services. “The HARP of HARP International GmbH has the following meaning: H igh A spirations – R ewarding P artnership”, comments Udo Reimann. “This is our promise to our clients who have high aspirations entering the Chinese market.” Udo goes on to say “We are really proud of what we have achieved so far as a start-up. However, we also want to support many more brands entering the world of Chinese consumers.” The highly customer-orientated leadership team are steadfast in ensuring success for the businesses they work with. What makes the business unique is that HARP International GmbH has a full-service offering and provides a one-stop solution to its customers. Whilst many businesses offering either consultancy services or sales support or digital marketing services, the team is able to boast a great deal of experience allowing them to offer support on: pricing strategy, initial operational set-up and official registration of products / trademarks, administrative tasks - right through to sales generation, digital marketing and customer services, supporting the ‘partnership’ as detailed in the promise made to their customers. HARP is also acting as exclusive distributor for China specialized on cosmetic brands. With recognition from international organisation for their leading consultancy and support services, EU Business News are confident that 2021 will be a record-breaking year for this ambitious, dynamic business, we look forward to working with them again to hear more of their customer success stories. Company: HARP International GmbH Website: www.harp-international.com Best Chinese Market Entry Consultancy 2020