German Business Awards 2020

30 EU BUSINESS NEWS / 2020 German Business Awards , In a world that is becoming ever more international, communication is key. Ensuring good public relations that share information effectively and proactively is essential. That’s where Michael Tobias Content Marketing (MTCM) comes in. This talented team ensures that their clients are able to elevate their businesses to the next level. We caught up withMichael following his impressive success in the German Business Awards. Sep20889 With roots in the UK and Germany, the team at MTCM has plenty to offer potential clients. Owner-led by a founder who has more than 20 years of success delivering content marketing, in German and English, across the chemical and life science sector, the team has found itself making impressive strides towards unprecedented levels of success. When we caught up with Mike, he was keen to explain that the secret of his firm’s success was simple: “We treat our customers with professionalism, honesty and respect,” he tells us. “It‘s in our DNA.” The team’s commitment to quality content is intrinsic to its success, and the decision to work on the basis of the Code of Conduct of the International Public Relations Association is a visible sign to clients everywhere of their commitment. “As we understand it, content marketing is based on journalistic quality criteria and working methods,” Michael informs us. “It creates reliable editorial content across all media channels and platforms.” We wondered how he managed to bring an inspired edge to proceedings. The answer here was simple too. “It’s about the people,” Michael explained. “Our team makes the difference. Each and every team member knows how to tell great stories and how to transport consistently reliable, interesting and newsworthy contents to the target groups of our clients. This is our great asset and, with continuous people development, we are constantly strengthening this advantage.” Of course, a world that revolves around information requires data of a colossal amount. Hiring a team like that at MTCM is a way of creating and delivering a message not only of quality, but also of impact. “It’s not about the channel, it’s about the quality of the content itself,” Michael informs us. “I admit that the ways of reaching a particular target group and the form of presentation is changing rapidly. Videos and photos are gaining ground, for instance. In some situations, they have already become more important than texts. To keep pace with this change, we have developed our skills in that direction. And that is the key: PR firms that keep up with the times still have a bright future ahead of them.” This bright future is not just thanks to carefully keeping up to date with the latest demands, but also to the positioning of the team in the heart of Europe. “That is a real benefit,” Michael says. “and our region is a very special one for our special business: The Rhineland is one of the leading chemical regions in Europe. 260 chemical companies of all sizes and across all sectors and with a total of 70,000 employees are located in the region. Thus, we are where our customers are.” With a base in Solingen, the “City of Blades”, the team is ideally positioned to deliver work that reflects a business where it is. MTCM offices are based next to Südpark, where the Product Design Forum pools the design know-how of the city. Artists use the 16 studios set up in the former railway depots as a working and living space. It’s a hub of expertise that the MTCM team turns to regularly. When Michael created MTCM, he wanted to create a communication agency that perfectly fitted to the thrilling communication tasks chemical and life science companies needed to handle. Although small, it is a leading PR firm in the chemical industry. With two DAX-listed companies from the chemical and life science sector under the team’s belt, it’s little surprise that they have been recognized here for their extraordinary success. Company: Michael Tobias Content Marketing Ltd. Contact: Michael Tobias Web Address: michael-tobias.com Email: [email protected] Best Independent Chemicals PR Agency - Europe