14 EU BUSINESS NEWS / European Travel Awards 2022 , Best Conference & Events Venue 2022 – Berlin TelekomHauptstadtreprasentanz is a building which connects the world of interactive media with the immediate reality of futuristic technology, uniquely linking the past with the future into a unified whole. Its historic façade has been extended with a new glass construction that gives visitors an unrestricted view of its brightly-lit atriumwith the effect being to create a stylish, modern atmosphere. Housing the Deutsche Telekom company, we find out more about this incredible space in the wake of it being recognised in the European Travel Awards 2022. As one of the world's leading integrated telecommunications companies, Deutsche Telekom has some 248 million mobile customers, 26 million fixed-network lines, and 22 million broadband lines. Currently, it is undergoing a process of evolution from a classic telephone company into a service company of a completely new type: a software company that sells telecommunications services. The rationale behind this move is because only a telecommunication company that is truly digitalised in all areas can continue along the successful path of the past years. “With our presence in Europe and the USA, we are ideally positioned for this,” explains Werner Bierwirth, Senior Expert at Deutsche Telekom. “We want to become the leading digital telco and we believe in the compatibility of economic, social, and ecological aspects and are committed to acting responsibly along our entire value chain.” Jul22251 With its city centre location, the Berlin Representative Office of Deutsche Telekom offers the venue for events of all types too. Whether it’s a congress, an anniversary celebration or a gala dinner, the range of facilities available in the building provide a wealth of opportunity, with various sized spaces to give the right atmosphere for an event, and lots of options for seating patterns and staging designs, means the venue has that extra level of flexibility. The building has an impressive history too being the largest and oldest surviving building from the earliest period of telecommunication in Germany. Its impressive presence has made the building something of a symbol of the identity of the city. Built between 1863 and 1878, the building, which originally housed the country's central imperial telegraph office, remains to this day the most expensive and complex postal building ever constructed in Germany. In the many decades between the time it first opened its doors and 1992, it has served as the central hub for long-distance transmissions and telecommunications in Berlin. “As a certified sustainable partner of Visit Berlin Convention Partner, we offer sustainable events too,” Werner continues. “Positive customer experiences that take into account today's demands for the responsible use of resources of all kinds. This applies to us as well as to the partners who work for us.” In the aftermath of the Covid-19 pandemic, Werner and his team are finding that people have the desire to physically meet up again and personal exchange is increasingly taking place again in the City of Berlin, with the demand for suitable locations being high. The company has prepared itself very well for this onslaught of increased activity by installing an impressive array of equipment, such as modern video, light and sound technology. Werner believes that this success is, in great part, down to the hard work and dedication of the staff who help to operate and run the historical building and the firm is keen to reflect how important its employees are. “We give our employees the opportunity to develop their potential and contribute their individual strengths and ideas,” he elaborates. “In a market characterised by change, we provide our employees with forward-looking methods and tools that enable them to respond flexibly to changing requirements and adapt to new technological developments.” Recently, the Telekom Hauptstadtreprasentanz was recognised in the European Travel Awards 2022 and bestowed with the prestigious title of Best Conference & Events Venue 2022 – Berlin. Here’s to many more years of strength and success. Contact: Werner Bierwirth Company: Deutsche Telekom AG Web Address: www.telekomhauptstadtrepraesentanz.com
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