8. European Enterprise 2024 Dec24001 The business landscape is evolving at a rapid pace and with it, so is the realm of marketing. In order to succeed within saturated markets, businesses must seek out more and more innovative ways of standing out. AdBoard Media is a leading advertising company, renowned for helping businesses to deliver impactful messages and marketing methodologies that leave lasting impressions in the minds of their audience. We speak with Michael Kyriakides, CEO of AdBoard Media, as the company receives its title in the European Enterprise Awards 2024. Founded in 2000, AdBoard Media is the number one out-ofhome media company in Cyprus. The company specialises in creating meaningful and impactful advertising for an array of environments, working across outdoor locations, shopping malls, roadside digital screens, and sports venues. Driven by a commitment to innovation and excellence, AdBoard Media leverages cutting-edge technologies to deliver its stellar solutions to a range of businesses. From local businesses to international brands, AdBoard Media helps each client connect with their target audience in the most effective ways. The company offers a diverse range of services, including digital out-of-home advertising with LED screens and digital displays in high-traffic areas; static and digital billboard solutions; airport advertising in high-value spaces for maximum client reach; mall advertising through strategically placed displays; and custom campaign management, with end-to-end support for planning, execution, and tracking advertising campaigns. The company has certainly established a stellar reputation across the industry, having built a remarkable five-star rating for its services. “Every collaboration that I’ve had to-date with AdBoard Media has been smooth, flexible, and innovative!” says Michelle. “It’s a great pleasure working with the company, and a significant ROI on outdoor advertising.” “We’ve used AdBoard Media for a number of campaigns,” writes Margarita. “We are extremely satisfied with their services and especially their staff. They always keep the client’s best interest first, offering the best solutions. I would definitely recommend them!” AdBoard Media’s top-tier solutions are delivered by a team of experts currently championing the market with innovative and forwardthinking solutions, further facilitated by the company’s meticulously curated internal culture. “At AdBoard Media, we foster a dynamic and collaborative internal culture that emphasises innovation, excellence, and teamwork,” Michael tells us. “Our culture is built around the belief that great ideas come from empowered individuals who work together towards shared goals. We are 100% skewed towards a more entrepreneurial spirit, which makes us unique.” Mark also cites the company’s location as an integral component of its success; based in Nicosia, AdBoard Media sees numerous benefits from its position. “Being based in Europe offers economic, regulatory, and market-related advantages, while Cyprus provides a unique combination of strategic location, tax benefits, and infrastructure,” he explains. “These factors make Cyprus an excellent base for business, particularly within the advertising industry.” Digital out-of-home advertising - AdBoard Media’s specialty - is rapidly growing across Europe, as advertisers shift from static billboards to dynamic digital screens that allow for targeted, real-time messaging. This trend has been equally strong throughout Cyprus, where digital roadside and mall displays are gaining popularity due to their ability to engage modern, tech-savvy audiences on a broad scale. Furthermore, the advent of programmatic digital out-of-home advertising has been a groundbreaking introduction to Europe. This innovative technology enables advertisers to buy ad space on digital screens in real-time, using data to target specific demographics and optimise campaigns. Whilst Cyprus is still developing in this area, the potential for programmatic platforms could revolutionise how advertising campaigns are being managed locally. Such innovative introductions promise to shape the industry for the better, as the advertising industry evolves to reflect the changing behaviours of consumers. AdBoard Media is in the perfect position to champion this transition, leveraging its cutting-edge technologies and robust, dynamic team to lead this change and maintain its standing as a frontrunner within the industry. With a close eye on the market and a commitment to achieving excellent results for its clientele, AdBoard Media has seen a year of significant sustained success. We ask Michael what is next for the company, following its recent recognition of Most Creative Out of Home Media Company 2024 – Europe in the European Enterprise Awards 2024. “We are currently exploring a number of exciting opportunities across Europe, participating in various tenders that have the potential to significantly expand our portfolio and strengthen our position as a leader in the advertising industry,” he tells us. “These projects are aligned with our strategic vision of growing our business, whilst delivering impactful and measurable results for our clients. We are hopeful to secure several of these opportunities and bring our expertise to new markets.” Contact: Michael Kyriakides Company: AdBoard Media Group Web Address: https://adboardmedia.com/ Most Creative Out of Home Media Company 2024 – Europe
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