European Enterprise 2024 Best Emerging Sustainable Pet Products Brand 2024 – France & Pet Product Development Innovation Excellence Award 2024 Based in Celles sur Durolle in the Puy-de-Dôme, France, Just for Pets is building a movement that prioritises the health and happiness of animals whilst championing sustainability. The online pet accessory company wants pet owners who buy from them to feel part of a community that shares their love for pets and the environment. We take a closer look at the company, and its plans for the future with co-founder, David Gonzalez. Imagine a place where your pet’s well-being goes hand in hand with caring for the planet. That’s exactly what Just for Pets is striving to create. More than an online retailer, Just for Pets is a platform dedicated to enhancing the lives of animals through innovative, eco-friendly, and enriching products. Whether you’re a pet parent looking for topquality, sustainable accessories or a business wishing to showcase your commitment to animal welfare, Just for Pets has everything you need. The company’s in-house brand, EZYNOS, is leading the way by manufacturing accessories crafted from recyclable and bio-sourced materials. From toys that engage your pet to durable essentials designed with the planet in mind, Just for Pets products enrich pets’ lives without negative environmental impact. As well as its core offer, Just for Pets provides expert advice and educational content to pet owners. The company also collaborates with luxury brands and large retailers to create bespoke, sustainable products. By leveraging its sustainable production expertise, Just for Pets is helping to bring responsible pet care to new markets and audiences. David tells us, “Our mission is simple yet powerful: to transform the pet industry by offering products that enhance pets' health and happiness while respecting the environment. At the heart of this mission are our core values: sustainability, innovation, transparency, and empathy. Over the years, our commitment to sustainability has only deepened. As environmental concerns grow, we’ve embraced circular economy principles and local sourcing to further reduce our footprint and encourage responsible consumption.” The market for pet treats and accessories is vast and growing year-onyear. Just for Pets stands out from the crowd by aligning innovation with responsibility. Unlike competitors who offer mass-produced items, the company focuses on creating eco-designed accessories backed by scientific research. By integrating advancements in neuroscience and animal behaviour, Just for Pets products are designed to comfort, stimulate, and promote overall well-being. To underline its commitment to the planet, Just for Pets is on track with Pending B Corporation status and recertification. It's a great step to ensure the growth aligns with B Corp standards and maintains a positive impact. David says, “Our B Corp certification will underscore our dedication to social and environmental performance, transparency, and accountability. This isn’t just a badge; it’s a testament to our commitment to doing better for pets, people, and the planet.” Just for Pets is uniquely positioned to meet the increasing demand for high-quality, personalised, and eco-conscious products in France and across Europe. With circular economy principles gaining traction through customer awareness, David and the team are proud to lead the way in offering products that combine function, durability, and ethical production. Extending its values far beyond its range of products, Just for Pets' internal culture is built on inclusivity and shared growth. David explains, “We believe in giving opportunities to individuals from diverse backgrounds. We focus on their unique stories and potential rather than just their resumés. From hiring individuals who’ve faced barriers to employment to valuing senior professionals for their wealth of experience, we’re creating a workplace where everyone feels empowered and valued.” Looking ahead, the future is bright for Just for Pets. In 2025, the company is gearing up for significant growth and plans to expand product lines, strengthen existing partnerships and raise funds to scale its operations. Through these initiatives, Just for Pets aims to develop new eco-friendly accessories, and bring sustainable pet care to even more households. Contact: David Gonzalez Web Address: https://www.justforpets.fr/ Jan24045 Just For Pets
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