Jul22493 11. Charly’s Bike Store is the go-to e-bike shop in Geneva, as not only is its choice selection of premium e-bike models the best in the whole of Switzerland, so too are its prices. All of the e-bikes lining the walls of the Charly’s Bike Store are 100% Swiss, sourced from five local brands whose commitments to reliability and efficiency rival the shop’s own. With more than 150 varieties to choose from, there is something for every budget and requirement here, and the friendly team are always on hand to help customers find the perfect e-bike for them. Open Tuesday to Saturday, Charly’s Bike Store is much more than just a shop, it is a hub for everything related to e-bikes and an inclusive, likeminded community. A shop with human values, professional advice, and a range of services, it is no surprise that Charly’s Bike Store today has more than 600 five-star Google reviews. Whether to buy an e-bike, rent a well-maintained one and hit the road immediately, or get an e-bike of any make and model repaired or serviced, this is the place to come to start or continue an e-bike love affair. The small team of cycling enthusiasts at the centre of Charly’s Bike Store are headed up by Charles ‘Charly’ Joset, a fan of everything related to bicycles and an experienced mechanic. For more than two decades, Charly has been working with ordinary and electric bikes alike, earning himself a reputation as the reference for cycling mechanics. Aside from carrying out repairs for them in his shop, Charly strives to pass on his wealth of knowledge to customers, giving them the tools they need to make the most out of their e-bikes. This customer-centric approach highlights the reasons for the success of Charly’s Bike Store, which fends off a lot of competition from rival shops in both Geneva itself and right across Switzerland. Things have not always been easy for Charly and his team however, and the shop got off to a difficult start when it first started trading almost five years ago. 15 days after opening its doors for the very first time, COVID-19 sent the world into lockdown, with the shop having to close for four straight months. With no balance sheets to present, there was no chance of getting financial support from the government, but loyal customers who had followed Charly from his other stores helped keep things afloat. Thanks to these individuals, as well as help from new customers and the local business community, things began to pick up again once restrictions eased, and Charly’s Bike Store was once again back to realising its ultimate vision of delivering quality products and an even better service. This was the case until 2023, when a heart attack put Charly out of action and forced the shop to 50% close for six weeks. Charly explains: “Once again, we had a lot of customers who came to see how I was doing and who supported me. It confirmed to me that we want to be more than just an ordinary shop and that the special relationship we have with our customers is what keeps us going.” Having doubled down on its customer-first ethos ever since, Charly’s Bike Store strives to put the customer at the top of its ‘pyramid’ – something it does by always listening intently to their wants and needs, delivering bespoke advice, and providing a flawless service across aspect of the shop. This final point has been woven into the very fabric of Charly’s Bike Store, seen through customers only being such top-quality local brands as Tour de Suisse and BIXS, all at an affordable price. Of course, it is not simply cost and local products that keep people coming back to this sustainability-focused e-bike shop, and the unrivalled advice and comprehensive after-sales service are welcome touches of humanity and professionalism in a world of online purchases and chain stores. Aligning values further seal the deal for customers, with integrity, availability, and transparency all being vital pieces of the Charly’s Bike Store puzzle. Ultimately, Charly’s Bike Store makes shopping local an easy choice. Everything from its range of e-bikes to its unwavering customer support is stellar, and a dual commitment to protecting the environment and supporting local associations only sweeten the deal. There is simply no other shop like this around, and it is for this reason that we are proud to be recognise Charly’s Bike Store as the eBike Retailer of the Year 2024 – Switzerland. Contact: Charles ‘Charly’ Joset Company: Charly’s Bike Store Web Address: https://www.charlysbikestore.ch/ eBike Retailer of the Year 2024 – Switzerland
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