6. Most Innovative Personalised Media Application – Europe Dec23246 Under the K2 Project banner, this innovative photo/diary application was introduced in 2020, and, like many successful projects, was done so to remedy a need by its creator, in this case, Gaelle Anderson. Soolizi was designed to fulfil Gaelle’s wish for an all-in-one solution that would bring together the ease of a notes app, to also add text to photographs, the flexibility of social media platforms to share posts with friends and family, and a unique ability to print out highlights from the year, all in less than 10 minutes. This unique quartet of offerings underpins the uniquity of the app, and as Gaelle explains, “we have competitors for each of these functionalities, but not as a whole.” At its core, Soolizi serves to preserve the stories of the common person, celebrating the unique story that we all have to tell. Gaelle points out, “we can't keep on filling data centres with thousands of photographs we will never look at again. Select some and bin others. If you can write a title and a comment, then the photo is important to you.” These chosen pictures ultimately create a timeline of a person’s life, and when they are passed on to loved ones, the memories and emotions that are unlocked will make a user glad they spent a short amount of time saving the image and creating a caption. After all, “a photo without a title has no meaning one generation later.” All of this has been made possible through the leveraging of the latest in technological developments, but, as Gaelle explains, emerging technologies such as AI could have a drastic impact on history, memories, and the truth. With AI, suddenly a person can be somewhere that they have never been before, with somebody that they have never met. In a digital world where physical proof no longer exists, this prospect is scary. By utilising Soolizi however, one can keep track of their memories with self-written captions and the sharing of a multitude of thoughts and opinions with authentic family and friend users. Technology is not always reliable, and it is important to have people in place for when worst case scenarios occur. Gaelle references HAL 9000 refusing to open the pod bay doors in 2001: A Space Odyssey or the famous “computer says no” line from Little Britain as stern reminders of why it is necessary for human beings to serve as the backup key, and for those working at Soolizi, this entails, “taking responsibility for what we are doing and being able to find a solution when tech does not work.” This leads into one of the key benefits of working in Europe, which, for Gaelle, is advantageous as it allows creators such as her to try new things, with a safety net attached. How much would a person pay for access to the diary of their great-grandmother? What is the value of a person’s family history? Gaelle Anderson, the brain behind application Soolizi, which enables memories to be captured through photographs and personalised media, allows future generations to discover their roots. Soolizi lets users preserve all of the details of their past and present, to leave key moments in their life behind for family members to access within a protected space. We catch up with Gaelle to learn more about this pioneering development that is sure to satisfy future generations. Exploring new avenues is not something that is unfamiliar to the three shareholders at the helm of K2 Project, and the team of coders they possess have afforded the wider team an opportunity to create other apps that serve different markets and thus expand the company’s client base. To this end, two services are today staples in the business’ offering, the first of which being a B2B approach, where apps and software are created to appease the wants of small- and medium-sized businesses that cannot find what they are looking for on the market. The target group for this is mostly telecommunication companies, who are often in search of very specific technologies in order to further streamline their offerings to consumers. The second category is B2C, and it is here that Soolizi lies, as well other such apps that are created for the purposes of navigating everyday life and organising. Across its offerings, whether these be on the web or app-based, there is a commitment to transparency and being upfront with clients, something likely aided by Gaelle’s understandable concerns regarding the dangers of technology if not managed correctly. Furthermore, no hidden agendas exist within the offerings, and a customer’s data is not sold when they use any of the types of applications or software mentioned above. Central to this promise is the innate honesty of Gaelle and the team, with this also being one of the many positive traits that must be displayed throughout the recruitment process. Gaelle tells us, “recruiting is about finding the right balance in a candidate between curiosity, productivity, and caring.” Of course, CVs and the relevant experiences are important, but it is vital that a candidate has the right personality for the job and understands what it is that is expected. Since K2 Project is a production company and not a research lab, technique is a means and not an end, and some of the perks on offer include working from home, so long as respect is warranted on both sides. Addressing the future of Soolizi, the next key stage in its ongoing development will be improving its ‘eBook to print’ process, as well as making the app available in different languages so as to be used around the world. Improving the simplicity of the interface and its ease of use are other things that will define the team’s undertakings over the coming months, and we are excited to see the ways that these experts will continue to streamline the app’s processes to save one’s precious moments easily. Contact Details Contact: Gaelle Anderson Company: Soolizi/K2 Project Web Address: www.soolizi.com
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