Jul22493 25. Gustav Dellback spent his youth in the beautiful Swedish countryside, situated between Eksjö and Aneby. For over a century, his family have been farming, milking cows, and stuffing sausages on this land. Enriched by this experience while growing up, Gustav’s love for agricultural heritage and small business became engrained in his entrepreneurship. He went on to establish Dellback, a platform which brings together small-scale food producers to help them reach more people on the Swedish market. We learn more about how this cutting-edge technology is revolutionising the agriculture landscape. High focus. Sustainable. Honest. Down-to-earth. These are the words that Gustav Dellback uses to describe his team and their approach to the work they do. Dellback is a young company with a small team, where flexibility and supporting each other is important. With an understanding of the market and working hard to maintain daily operations, each team member is devoted to the cause. And not only is there the internal team, but Dellback also turns to external staff on a consulting basis, who offer specialised skills wherever needed to ensure the platform is the best that it can possibly be. Dellback mainly works with the goals of: “promoting economic productivity through diversification, technological innovation, and upgrading; and improving resource efficiency in consumption and production”. By using modern digital methods such as B2B ecommerce and social media to buy in and resell products from small-scale producers and suppliers, the Dellback platform has the ability to reach new customers (resellers), and as a result, help boost both traditional players who are stuck operating locally, and new food-tech companies with ambitious plans. The company is open to working with everyone, with its customer base dominated by various small shops such as delicatessens and farm shops, along with growing businesses such as ecommerce and unmanned stores. Within its offering, Dellback is proud to provide its retailer clients with a range of products with the possibility of joint delivery, which means that stores can buy just the right amount of all products around the clock so that it fits into their daily operations. This removes interruptions and simplifies everyday life for producers, creating better opportunities for growth and other business development. Working with Dellback also means the perk of being able to access its services no matter where you are in the country. It trades between stores and local wholesale sites all over Sweden, meaning it can complete customer deliveries in every region. With a modern, cost-effective offer; fast, timely deliveries to satisfy customers’ needs; and lower prices than any other competitor in the market, producers and suppliers can only benefit from working with Dellback. In addition, the products available are handpicked by Dellback due to them already being popular; this is combined with the fact that the company owns these goods, enabling stores to close the deal directly with it. This means that presence with Dellback not only brings a simplified ordering function, but also automatically generates sales to new customers. It’s free, too, and avoids all the administration that comes with marketplaces that work for a commission on sales. Now, Gustav give us further insight: “The entire food system needs to be changed to a more modern and sustainable food system – and that change is at an early stage. “In Sweden, this means a food system is needed where more companies can grow (today, three actors control 90% of the market) so that the consumer’s entire offer is available in their daily purchasing channels. The problem is also present in other countries, although the dominance here is probably quite unique. Digitisation brings with it many new possible purchasing channels and will be the motor for development.” He adds, “We also need to consume healthier, more sustainably produced food than we do today, which brings with it a need for many new products and brands to take their place. Important areas such as food-tech and regenerative agriculture can be mentioned here.” Indeed, Dellback is well on the way with its mission to drive change in the industry. In the long-term, its sights are set on completely digitising the way of working within the market and thereby contributing to consumers having access to sustainable food that does not cost more than it should. This year, the primary focus is on continuing to grow as a business by increasing numbers of customers who shop more in order to allow its producers to sell more. It also expects to start delivering some supportive industryadapted and cost-effective consultancy services for both producers and retailers that further facilitate their everyday life and speed up their own growth. Gustav concludes, “2024 will also be the year we become big enough to not only create better profitability for our producers and customers, but also reach our own profitability for an economically sustainable long-term future.” We have no doubts that Gustav and the Dellback team will continue to see success in everything they do and change the industry for the better for producers, suppliers, and consumers – as such, never ceasing to prove how it is completely worthy of its win as Best Sustainable Food Reselling Platform – Sweden. Contact Details Company: Dellback Contact: Gustav Dellback Email: [email protected] Website: www.dellback.se Best Sustainable Food Reselling Platform - Sweden
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