European CEO of the Year Awards 2024

9. Real Estate CEO of the Year 2024 (Geneva): Isabel Munoz ensuring sustainable growth and exceptional value for our shareholder and stakeholders.” These diverse experiences have equipped Isabel with a skillset that thrives when navigating and overcoming challenges, as well as capitalising on opportunities when they arise. One such challenge was the COVID-19 pandemic, which rocked the foundations of all industries around the world. For Isabel, the pandemic offered insight into the shift in consumer behaviour, putting it under a microscope while it barrelled towards a new paradigm. Naturally, it also had an impact on real estate demand – and continues to do so to this day. The pandemic, then, was a sort of wake-up call as to the speed to which the status quo could change, which Isabel was only too keen to observe and learn from. “During my tenure, our company has faced challenges such as economic downturns and technological disruption. We adapted by pivoting investment strategies, investing in digital innovation, and embracing sustainability. Despite challenges, we seized opportunities in emerging markets and new real estate asset types. By thinking outside the box and finding innovative solutions, we successfully repositioned assets to capitalize on changing market dynamics. Our agility, proactive approach, and commitment to innovation have enabled us to navigate challenges and emerge stronger.” Here, Isabel mentions technological development and the speed with which that has transformed the landscape of worldwide markets. While many see it as a challenge, she sees it as a springboard for development. “Despite challenges, these trends present opportunities for innovation and growth. We remain vigilant and adaptive, leveraging our expertise and strategic vision to navigate the evolving landscape and capitalize on emerging opportunities,” Isabel adds in agreement. Innovation pulses through Magnolia Immobilier, and it is with that creativity in hand that the team has outmanoeuvred many peers and potential competitors. This cornerstone also forms the structure of the company’s future, with plans in place to catapult Magnolia Immobilier to ever greater heights. Chief among them, the company’s imminent rebrand. “We have exciting plans to enhance our operations and offerings as Magnolia Immobilier transitions to Keredge Real Asset Management on September 9th, 2024. We're thrilled to share this news with you first-hand. The name Keredge reflects our evolution as a private institutional fund and our commitment to excellence. "Ker" signifies "care" in English and "house" in Breton, while "edge" represents being at the forefront or leading in our field. So, Keredge embodies our dedication to both caring for assets and being at the forefront of real estate investment.” While much of the company’s foreseeable future lies under wraps, for now, Isabel’s personal goals hinge on nurturing her eagerness for further development and continuous learning, as she discusses in her closing comments. “My plans to build upon my current success revolve around continuous learning and development, mentorship and networking, goal setting, and maintaining a healthy work-life balance. By investing in my own growth and well-being, I can continue to lead the company effectively and contribute to its long-term success. “Looking ahead, our vision is one of sustainable growth and resilience, built on collaboration and adaptability. Together, we're writing a story of purpose, innovation, and collaboration, daring to dream big and leaving a legacy for generations to come.” Contact Details Company: Magnolia Immobilier (transition to Keredge Real Asset Management SA on September 9th 2024) Name: Isabel Munoz Web Address: www.magnolia-immobilier.ch

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