European CEO of the Year Awards 2024

Jul22493 27. M May24720 ay24720 Founded in the summer of 2021 before officially being recognised as a deep tech company the following year, PROES’ primary area of expertise concerns LPWAN communication for IoT connectivity in isolated areas, which developed to a cutting-edge IoT satellite solutions by 2023. The company has been working on the 1U CubeSat for Low Earth Orbit to provide an extremely cost-effective and scalable global connectivity. The subsequent launching of the constellation is expected to start from 2026 and reach 150 nanosatellites by Q4, 2028. Besides this, PROES provides an array of tailor-made network solutions to clients operating in such industries as mining, oil, and gas. Such a remarkable start-up operation needs an equally remarkable figure at its helm, and with her background in physics and double degree master’s to boot, PROES’ CEO, Saba Homami more than fulfils this criteria. Following her calling to innovate in the world of start-ups as opposed to pursuing the PhD that she was offered form Paris’ renowned Sorbonne University on the back of her academic excellence, Saba established PROES to bring her research visions to life and maximise her technical capabilities across this space. Favouring an adaptive, participatory, and values-driven leadership approach, Saba leverages her own technical and business experience, along with that of her committed team of experts, to consistently exceed the expectations of the market and the specific requirements of her clients. This ethos ultimately reflects the company’s commitment to addressing real-world connectivity issues through its solutions, solidifying its status as a pioneer when it comes to affordable satellite communications and IoT connectivity solutions. When it comes to working with new clients, PROES’ method begins with it developing a deep understanding of what is expected of the business and how it can manage the unique needs of every client. This is particularly the case for those that are situated in areas where connectivity is lacking, as their requirements will be more specialised. From here, it is imperative for Saba and the team that they seek to build a long-term partnership, as opposed to simply a one-off transactional relationship. In a similar vein, when it comes to developing projects for clients, Saba ensures that the execution is carried out seamlessly by utilising an encompassing project management framework that integrates client feedback and sees it acted on swiftly and effectively at every stage. Through this, PROES is able to confidently boast that its solutions not only serve as the next steps when it comes to driving innovation, but also that they are practical in their uses and can be applied directly and flawlessly to the operations of clients. With abilities like these lining its repertoire, it is no surprise that the dual area of focus for PROES and its outstanding CEO are continuous innovation and expansion in this market. To stay ahead of the curve, the development techniques that the business favours are agile and the technology it uses state of the art. Moreover, by forming strategic and mutually beneficial alliances with key industry players, the team can enjoy a further enhanced technology stack, a broader market reach, and the ability to adapt quickly in this evolving landscape. This final point is especially notable at present given that the satellite telecommunications sphere is in a rapid state of change, this as a result of the considerable advancements that have taken place concerning CubeSat telecommunications technology and the ever-increasing demand for connectivity across the globe. Unsurprisingly, these shifts have brought with them a host of challenges, and, like any industry, this one is also having to deal with increased calls for sustainable practices and navigate a barrage of regulatory changes. However, as no stranger to overcoming challenges and turning them into growth opportunities, PROES continues to traverse the field of technological complexity and manage pressure from competitors by doubling down on research and development, utilising its unique skills to further improve its offerings. Moving forward, PROES is set to take the form of an expansion of its team and the forging of new partnerships. As for her own career, this award-winning CEO plans only to build on her current successes, with her focus remaining steadfast on steering PROES as it continues to grow and make waves in the realm of affordable satellite solutions and sustainable satellite technology. Saba Homami signs off by saying, “I am committed to further enhancing my expertise in satellite communications and global IoT applications, ensuring that PROES remains at the cutting edge of technology and market needs.” Contact: Saba Homami Company: PROES Web Address: https://rfproes.com/ Most Innovative IoT Connectivity & Data Processing Company CEO 2024: Saba Homami

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