EU Business News- Q1 2024 Healthcare Public Affairs CEO of the Year 2024: Lutz Dommel Belgium’s RPP Group is an expert when it comes to public affairs and advocacy, a skillset that it uses to add societal value to its diverse client base. Specialising particularly in the healthcare sector, the three-stage approach that defines the company’s operation encompasses science-based policies, innovation, and working transparently to high ethical standards. RPP takes the important role it holds in society’s landscape incredibly seriously, and as such, aims to enhance our world as opposed to simply focusing on the commercial side of the business. Founded more than 20 years ago in Brussels, RPP (Rohde Public Policy) is the brainchild of Sebastian Rohde, who established the business so as to develop a fresh and exciting form of service for his clients. In the years since, the company has expanded across Europe, opening offices in London, Paris, Berlin, Rome, Vienna, Madrid, and even Canberra, Australia. From each of these sites, the company’s teams respond to the changing needs of clients through strategic programmes, the majority of which revolve around their broad healthcare expertise. It would not be until 2016 that RPP would officially expand into the field of public affairs, balancing its policy creation proficiency with 14 years of experience in healthcare to focus on new technologies and services that could transform other such markets. Today, the company’s integrated services span everything from advocacy and public affairs to strategy and training, communication campaigns, association and visual services, as well as regulatory and governance, to highlight just some of these comprehensive solutions. The man behind a great deal of this lasting success is CEO Lutz Dommel, who has spent most of his seven years with the company substantially growing its turnover, reach, and employee base. Lutz explains, “I have created a positive, inclusive environment at RPP that is setting the standard in our business and brings together colleagues from 18 nationalities and various backgrounds.” Beyond this, he explains, “I have established the strict focus on projects with societal benefit and value which makes us stand out from our competitors.” Outlining one of these distinguishing projects for us, Lutz believes that the company’s crowning achievement to date has been its work ending financial discrimination for cancer survivors, a service that it provided along with the Belgian Foundation Against Cancer. This incredible milestone was achieved by finally bringing together key policymakers across Europe so as to protect these brave individuals with a robust code of conduct when it comes to the banking and insurance sectors. As for the internal setting, Lutz is incredibly proud to have spearheaded better training protocols and systems, a more flexible working environment across RPP’s numerous offices, and finally, established strong links with universities. Commenting on the latter, Lutz tells us, “we offer colleagues who have just finished university a fully paid immersive training course”, and with many of the company’s management today having started out as interns and progressed, the sky is the limit for these individuals seeking to learn and grow. Ultimately, under Lutz’s stellar leadership, RPP aids clients by showcasing the value that their ideas and products have to the groups that are by far some of the largest, most powerful, and influential players operating in the consumer market today. Governments. Seeking to create mutually beneficial outcomes for clients and stakeholders alike, the company marries the interests of its stakeholders with the pioneering projects of its clients so as to facilitate the engagement of stakeholders through its suite of signature services. Lutz also personally ensures that all projects carried out by RPP are done so according to its overarching aim of measurably improving the lives of those they concentrate on, be it patients, healthcare providers, or healthcare systems, to name just a few. Every project also brings with it added value to society as a whole, with many holding an added innate worth that far transcends their immediate value both on the market and to the customer. All of this feeds back into Lutz’s overarching aim of continuing to work towards adding societal value. A CEO who works on the basis of mutual trust and respect and is wholly committed to innovating and pushing public affairs into a more techdriven future, all whilst creating career paths for young professionals in this field and prioritising diversity and inclusion, RPP Group’s Lutz Dommel is more than deserving of being named as the Healthcare Public Affairs CEO of the Year 2024. Contact: Lutz Dommel Company: RPP Group Web Address: https://rpp-group.com/ Jun24119
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