20. EU Business News- Q1 2024 Sweden’s DaasTek was born out of the combination of a lifelong passion for IT and a desire to bridge the technological gap for small- and medium-sized businesses. Offering a comprehensive range of solutions that span the likes of cyber security, data and AI, as well as cloud-based and automation services, the company’s story is one of resilience, trust, and the pursuit of a vision that technology should enable and empower all, not just a select few. We catch up with its award-winning CEO, Neelima Misra, for more. Unsurprisingly, technology is the cornerstone of DaasTek, enabling it to deliver the high-quality, efficient, and innovative solutions necessary to empower clients. Its client base is comprised of a range of small, medium, and large operations that are carried out across a number of industries, from the largest car manufacturer in the Nordic region to a major provider of logistics and postal services. Regardless of the customer, DaasTek’s leading digital and automation services demonstrably optimise processes and enhance service delivery. At the helm of this operation is CEO Neelima Misra, whose 24 years of experience have seen her carry out a series of diverse business leadership roles, from general management through to operational oversight. This journey has taken Neelima around the world, and she worked everywhere from the USA to China before settling in her current home of Sweden. Having held positions at the likes of Microsoft, Cognizant, and Pitney Bowes, Neelima has spearheaded IT-related initiatives for giants of the industry. The peak of Neelima’s journey so far came in September 2020, when she co-founded DaasTek. Neelima explains, “as CEO, I champion the potential of analytics, IoT, and AI to revolutionise business models and elevate customer-centricity.” Things have not always been easy, and the competition fierce, but the company has succeeded largely as a result of its niche value. Impressively, its offerings do not end here, as the company also aids start-ups, academic research groups, and supports females in STEM across underdeveloped countries. As a small, niche company, it is key for this business to remain both adaptable and value driven so that its customers can make the most of its solutions across their digital journeys. This commitment extends to offering a consulting service, often free of charge, so that clients can fully understand what is available to them, whether they are technology experts or not. From assisting in purchasing products to helping them secure a licence, DaasTek’s dedication to quality sees the best outcomes provided and an unrivalled experience had by all. One of DaasTek’s standout elements is its agile business model, which is underpinned by a robust risk management framework. This is particularly important at present given that the industry is undergoing some significant changes. Neelima tells us, “as machines become increasingly autonomous through data-driven advancements, they are set to reshape industries in the near future. This progress raises ethical concerns, particularly regarding AI’s potential impact on employment.” It is for this reason that the company’s primary focus is human-centric AI, which sees solutions developed that aid people rather than replace them. With a deep understanding of the importance of people, it is no surprise that Neelima sees herself as a servant leader, one that embodies the principles of courage, empathy, and lifelong learning, or C-E-LL. “I work to empower every member of our team to contribute their best”, Neelima says. “One way I’ve achieved this is by minimising hierarchy within our organisation, ensuring that ideas and feedback are welcomed from all levels, promoting a sense of inclusivity and collaboration.” The result is that DaasTek is presently involved with a number of exciting projects that are enjoyable for its team and customers alike. As for its long-term vision, the business is seeking to become the luxury standard for digital transformation and sustainable IT services. To achieve this, it will have to continue to strike the balance between remaining local and yet driving a global impact. By offering its services selectively and prioritising brand storytelling, DaasTek will succeed in its mission of driving digital transformation for all. In closing, Neelima states: “DaasTek prioritises sustainable, organic growth rather than pursuing inorganic expansions for the sake of appearances. We believe in creating real value through meaningful connections and delivering tangible benefits to our customers and stakeholders. Our focus remains steadfast on fostering genuine growth and ensuring that every step we take aligns with our commitment to integrity and long-term success.” For its rigorous upholding of this, we present the company and its CEO with these two awards. Contact Details Contact: Neelima Misra Company: DaasTek Web Address: https://daastek.com/ IT Consulting CEO of the Year 2024 (Sweden): Neelima Misra & Business Adaptability Excellence Award 2024
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