Jul22493 9. Jul22493 The world is experiencing significant uncertainty, impacted by factors such as high inflation rates and the aftereffects of the pandemic. There has been a noted increase in the need for live contact and mutual connection, as we yearn for real moments shared with our peers. This has been reinforced by the rise of digitalisation, as we reevaluate the unparalleled qualities of live interaction. Art of Events is an independent event and organisation agency based in Utrecht that specialises in creating unique and tailored events designed to bring people together. As the company receives its title in the Benelux Enterprise Awards 2024, we speak with Creative Director John van Sas. Founded in 1996, Art of Events leverages over 25 years of experience to deliver exceptional events and brand experiences that are both meaningful and memorable. The agency values originality, purposefulness, and cocreation, tailoring all of its formats to meet its client’s needs and objectives. To achieve this mission, the company has two departments within the office that work together, leaning on each other’s expertise. The Art of Events department offers unique game programmes, theme evenings, acts and entertainment, workshops, meeting breaks, and city adventures. These events are often booked for fun, team building, training, or a combination thereof. The second department is the Art of Brands. This department is dedicated to organising meetings, incentives, brand activation, and city marketing. Art of Brands focuses on positioning and elevating brands from various sectors, from cities, regions, tourism, philanthropy, charities, education, and government to the travel industry, drinks, retail, fashion, technology and numerous initiatives in various other areas including culture, cultural heritage, and startups, for example. “We create to celebrate; we don’t stop until you’re proud!” At Art of Events’ core lies an unwavering commitment to delivering both quality and fun with its events. “We promise to do what we say,” John tells us. “Sounds simple, right? We not only invest time into ‘bringing in’ the order, but above all in delivering on our promises. Ultimately, we strive for the client to confirm that Art of Events has translated the objectives in an energetic, inspiring, and goal-oriented manner into a high quality and successful event in all respects.” The agency’s ability to achieve such levels of excellence is driven by a team of likeminded individuals all fuelled by a shared passion for the industry. Professionals within the company range from creative concept developers, event producers, strategists, experience experts, and communication artists to set designers, carpenters, artists, and digital experts of all varieties. Art of Events fosters a productive internal culture, considering itself and the team as always learning. The agency understands that people make mistakes and seeks out individuals who dare to put themselves out there despite the risk of making one. Art of Events aims to create an environment in which employees feel safe to make mistakes, provided with the space to discuss and correct them. Each member of the team should feel involved in the company, contributing actively to its growth. “The fun we have together, the atmosphere and creativity that exists, is reflected in all the events we have been able to realise,” says John. “Art of Events sees itself as an events agency that offers opportunities, sees opportunities, and seizes opportunities. We offer the best work in the world, with appropriate and varied challenges and space to showcase and develop talent!” Such a culture is only further driving Art of Events’ success. At present, the agency is fully involved in the designing and realising of a festive week in its hometown of Utrecht. This week will be full of historical experiences designed to commemorate and celebrate important events from Utrecht’s past. The week will commence with the Peace of Utrecht Parade, a colourful occasion that highlights important moments from the town’s history, including the historic Peace of Utrecht. Guided by beautifully costumed participants, attendees are taken on a visual journey through time with music and dancing filling the streets. Featuring interactive and multimedia historical exhibitions, vibrant cultural performances set on stages and squares across the town, connecting activities such as communal meals and neighbourhood meetings, the event will bring the town together in celebration of Utrecht. The week will end with a spectacular light and sound spectacle that truly brings Utrecht to life. “Our goal is to promote connection and peaceful coexistence of people from all walks of life in Utrecht,” says John. “Welcome to “Utrecht, The Warm Heart of the Netherlands”.” Contact: John van Sas Company: Art of Events Web Address: http://www.artofevents.nl Ι https://www.artofbrands.nl Best Independent Event Agency 2024 – Netherlands Aug24121
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