custom-tune our creative message to release these natural highs – hooking your customers and leaving them wanting more. The future, as always, is bright – as long as you don’t stare open-mouthed at it for too long.” As an advocate of keeping pace with the latest technology, what are Matt’s thoughts on the rising popularity of AI? He tells us, “AI is on everyone’s lips and it’s only going to get stronger and more capable. It may never be able to replace an artist or a great writer or nail a great beer campaign. But it will be of immense value to brands that don’t want to take risks – Ask AI the same question and you’ll always get the same answer. Embracing creativity means you get access to the unique experiences, hard-earned knowledge, and individual character of the creative mind. Ask 10 creatives the same question, you’ll get 10 unique answers. Ask 10 AI algorithms, and the chances are, the answers will be pretty much the same. Creativity is a true human strength and if we’re able to couple this with AI, we could be on to something very special.” Creativity is of course a core component of the culture at Brand Junkies. Keeping staff engaged, freedom of choice, responsibility, and independence are centre stage. Matt says, “We encourage self-reliance and only hire nice and talented people that will fit into our working culture. We want everyone to embrace our joint values and come to work with a smile on their faces. When they talk, we listen. We challenge our team to excel and give them the freedom to fail. We have a set of collective goals that they can contribute towards. We're open, we discuss results, and make sure everyone knows their role within the team. We celebrate success as a team and are supportive if things don’t go according to plan. We're ready for whatever the universe throws our way. Whatever that is, you can be sure it will be fun! ” For the remainder of 2023, Brand Junkies has a host of exciting projects to look forward to. The team will be launching brands and campaigns, designing product packaging, and making branding films for some of its biggest clients. To find out more about Brand Junkies, please visit the company website. Contact: Matt Phillips Company: Brand Junkies Email: [email protected] Web Address: www.brandjunkies.nl
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