6. Most Visionary Advertising & Design Agency 2023 Jun23655 Based in Valkenswaard in the Southern Netherlands, Brand Junkies works with clients of all shapes and sizes. From large corporates to local businesses, the company is adept at addressing marketing and advertising challenges and coming up with unique and engaging solutions. Matt tells us, “Our mission has always been to deliver the absolute best possible solution to a challenge. When our client’s brand, product, or service is successful, we know we’ve delivered as promised. Everything we do starts with a unique idea, a spark of inspiration – a new way of looking at a challenge. We develop the creative strategy and then bring it to life across all customerfocused touchpoints.” Honing in on Brand Junkies' core skills, the company recently updated its own branding to better reflect its values and strengths. That’s not to say it is moving away from its existing client base. In fact, the reverse is true. Some clients have been with Brand Junkies for over 15 years! Matt explains the idea behind the rebrand: “Our aim is to ensure that we always deliver forward-thinking solutions in this fastchanging world. We know that people buy from companies they like. By embracing this philosophy, we hit the sweet spot between B2B and B2C communications – this is where the customer sits.” Using their own experience as customers and their understanding of neuromarketing techniques, the team at Brand Junkies devise solutions that offer its clients the best chance of success. Championing openness, creativity, and cooperation, the team endeavours to help its clients get their products and services in front of as many prospective customers as possible. Offering services including website design, brochures, film, events, merchandising, and billboards, Brand Junkies provides a full range of touchpoints to get customers hooked on a brand. By using the very latest in neurotechnology, the company ensures that its clients' marketing efforts are on point. Full-service marketing and communications specialist, Brand Junkies delivers creative branding solutions that hook customers from the get-go. Established over 20 years ago, Brand Junkies has built a solid reputation for innovation by listening to what its clients want, and delivering what they need. We take a look at this forward-thinking company in more detail with Creative Director, Matt Phillips. Matt says, “Our clients include multinational giants, small local shops, and everything in between. We get as much energy and joy out of creating and launching a house style for a local restaurant as we do when we create and produce an integrated global campaign. We’ve earned an outstanding level of trust from our clients. We know that asking a creative agency to solve a complex business challenge and investing in their solution can seem a little risky, and somewhat daunting at times. Our clients trust us to deliver on their goals – and we never let them down.” Being creatively led, Brand Junkies shuns the constraints of traditional bureaucracy. That, combined with the company’s extensive experience and best-in-class mentality, ensures an agile and effective service. Matt states, “Our industry is ever-evolving and we know that if you snooze you lose. Creative communications and marketing have to reflect the habits and patterns of the consumer. Being up-to-date is a must. What is popular one day is out of vogue the next, so it’s vital we stay on the cutting-edge of culture. It's not enough to shout louder than the competition. To stand out in an overwhelming, cluttered environment you must understand the mind of your target.” Understanding that knowledge is the key to future growth, Brand Junkies has invested heavily in training and technology. Two of the company’s senior team members are trained in neuromarketing and Brand Junkies uses sophisticated software to track emotional responses to its campaigns before they go live. The team also uses eyetracking hardware to monitor and record the movement of a person’s eyes in relation to the visual stimuli it produces. Matt explains, “We’ve learnt that we can stimulate the natural highs that we experience when we get our fix of love, laughter, and the legitimate buzz from a job well done. The rush of dopamine that triggers these feelings is the very same chemical that’s released when you have a positive experience with a brand, product, or service. We assess this and
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