EU BUSINESS NEWS / Benelux Enterprise Awards 2022 13 , effective communication, mental agility, and a meticulous attention to detail. It is unsurprising that the company is heading towards an exceptionally bright future – throughout the end of 2022, Iconic Elements will be working towards expanding its range. Many of these future products are entering the final stages of development, meaning that customers have a lot to look forward to. Contact: Francis Wu Company: Iconic Elements Web Address: www.iconic-elements.com Jun22149 Best Holistic Skincare Line - Netherlands Created by leading dermatologists, Iconic Elements has been designed to not only boost the appearance of your skin, but also to contribute to its health. Packed with dozens of beneficial ingredients, the Iconic Elements skincare line is sure to have something that suits you. Dr. Francis Wu has been active in the field of dermatology since 2004, and in that time, he has treated patients for a plethora of skin conditions. In 2016, Dr. Francis took the plunge, founding Iconic Elements, a crueltyfree and vegan skincare line. His knowledge, combined with that of other industry experts, has culminated in a range of products that are safe, effective, and infused with dermatology knowledge. Dr. Francis comments, ‘we review the used ingredients extensively and have our own list of allowed and not allowed ingredients, based on our knowledge with our patients as dermatologists. Our clients are those who require effective skincare products with a no-nonsense mentality. A large part of our clientele has skin related problems and are, therefore, critical towards the ingredients used in their skincare.’ Indeed, Iconic Elements knows what its clients are searching for. Prior to creating a new product, the company endeavours to take a 360˚ view, which means that it takes into compatible, suitable for various skin types, contains no plastics, and is packed full of optimised ingredients that will benefit the skin. ‘We use BPA-free dispensers and avoid the most common dermatological allergens we see in our practice,’ adds Dr. Francis. ‘[this approach is thanks to] our dermatology and immunology knowledge and with an active collaboration with other skin experts who have an affinity with cosmetic ingredients.’ Furthermore, its products have been designed with the long-term effects in mind. As such, one of the fundamental ingredients within many skincare products is Vitamin A – an ingredient that is praised by dermatologists for its effectiveness in the prevention of wrinkles. Vitamin A exerts a highly beneficial impact and reduces pigmentation and sebum, and boosts collagen stimulation. However, Iconic Elements utilises alternatives. ‘Conversely, vitamin A can cause skin irritation for people with sensitive skin. In addition, vitamin A is a fat-soluble vitamin and some studies indicated that topical vitamin A can be absorbed through the skin, and will likely be stored in your body. In the long run, it may lead to hypervitaminosis A, which may cause health issues. Especially during pregnancy, it is not advised to use topical vitamin A. To be safe than sorry, we look for alternatives that have the same beneficial effects with fewer downsides,’ Dr. Francis explains. The Iconic Elements team is comprised of experts who actively practice in the dermatology and skincare fields. As such, the quality and effectiveness of the product have a direct impact on the reputation of these health consultants, meaning that the company strives to create unbeatable, top-of-the-line products. The team runs seamlessly, utilising consideration what the available, scientifically supported ingredients are, and what can be done to improve the new product. Moreover, Iconic Elements focuses upon how the new product will impact the customer. Every Iconic Elements product is, therefore, skin pH
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