Benelux Enterprise Awards 2020

EU BUSINESS NEWS / 2020 Benelux Enterprise Awards 9 , Financial Institution of the Year - Belgium The 2008 financial crisis still affects how people see financial institutions. Regaining trust, even in the most effective of them, has been an incredible challenge. Under the leadership of Rudi Deruytter, Centrale Kredietverlening NV has tried to alter the stigma that faces this sector. Following their enviable success in the Benelux Enterprise Awards 2020, we take a closer look at howMr Deruytter and his teamare trying to transforman industry. Sep20380 What does it mean to be a responsible bank? Many organisations talk about this, but few take practical and pragmatic action in this direction. Rudi Deruytter has been CEO of CKV for the last eight years, with his elevation to this role being a credit to his expertise in the field generally. CKV is an independent Belgian Savings Bank that has been a valuable and much-loved institution in the country since 1956. The values it holds most dear, of reliability and security, match perfectly with Mr Deruytter’s opinions on the direction the banking industry needs to turn in next. The critical role they currently play in the economic landscape will be superseded if there is not a concerted effort to reinvent these organisations in the economy of meaning. Over the years, CKV has built up a strong reputation that is based entirely on trust. It’s an organisation with whom people can entrust their money with confidence. As a low-cost company with excellent returns that is focused on the needs of the family. Clients here can count on a personal service that has an immensely broad base of knowledge. One of the assets that sets CKV apart from the competition is its enviable network of independent credit brokers and savings bank agents. It allows the team a unique insight into the world of niche lending. This is a field where working together is something to be embraced, an aspect not often considered by other banks. Mr Deruytter has long held the view that banks should cooperate more than compete with each other in order to bring the best possible results to clients. Mr Deruytter’s work at CKV has allowed him to see how banks can continue to play the role they currently do in society, but it needs an end to the current system of banking. The dangers of another economic crisis have still not abated, and steps must be made now to ensure that it does not happen again. CKV stays ahead of the competition through its ethical, customer-minded approach and an eye that is open to financial innovation. This is not in the limited sense of new, complex financial products, but in terms of taking account of how technology has moved on. A cashless society is increasingly becoming a reality, which will change not only how banks are used moving forward, but what role they will play in the financial system. So, what does it mean to be a responsible bank? For the team at CKV, it’s about finding a way to serve clients that engenders trust in what they are doing. For many banks, this has been a major problem, but where CKV excels is in this field. They are always looking forward with an eye on how society is changing around them as opposed to how they can change society. The team are here to serve, and their service has led them to success. Company: Centrale Kredietverlening NV Name: Rudi Deruytter Web Address: www.ckv.be